Agility PR Solutions

JANUARY 16, 2024

But like virtually every other business and marketing process, the practice of surveying is adapting to a new world in a more informed and activated society. Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience.

Survey 105

Survey Trends Employee Marketing 105

Agility PR Solutions

MARCH 11, 2024

Leadership has been a challenge in the post-pandemic era—oft-reported components of today’s workplace dynamic have resulted in a perplexing manager/employee conundrum, generated by the heightened expectations of a brash new generation entering business life, plus the remnants of Covid-fueled remote, hybrid and otherwise flexible work patterns that (..)

Leadership 110

Leadership Employee Report Trends 110

Agility PR Solutions

NOVEMBER 20, 2023

Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions. But there’s a problem with many of these reviews—they’re fake.

Consumer 176

Consumer Brand Branding Publicity 176

Agility PR Solutions

APRIL 25, 2024

The recent incident involving a […] The post New research affirms deep concerns about the impact of AI-generated deepfakes during the election year—and the red flags to watch for appeared first on Agility PR Solutions.

Trends 86

Trends Publicity 86

Agility PR Solutions

JUNE 7, 2022

New research from cross-channel marketing platform Cordial reveals how these changes are impacting customer engagement expectations. The post New research affirms the importance of personalization in a new era of customer engagement appeared first on Agility PR Solutions.

Consumer 153

Consumer Brand Branding Marketing 153

Agility PR Solutions

NOVEMBER 5, 2023

But their consumer connections extend beyond generating revenue for the companies that enlist them for […] The post Creator connections: New research explores the latest trends in consumer engagement with influencers, revealing new levels of trust appeared first on Agility PR Solutions.

Consumer 114

Consumer Trends Company Brand 114

Agility PR Solutions

FEBRUARY 21, 2024

percent more than the general population, according to the latest Diverse Intelligence Series report from Nielsen, The Global […] The post New Nielsen research shows growing demand for more diverse media content to engage Black America appeared first on Agility PR Solutions.

Media 100

Media Groups Consumer Report 100

Agility PR Solutions

OCTOBER 8, 2023

The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business, reveals new research from RSW/US, an outsourced business development firm for marketing agencies.

Agency 114

Agency Study Report Communications 114

Agility PR Solutions

OCTOBER 16, 2023

As such, personal-service shops such as hair and beauty SMEs find enormous value in social […] The post New research reveals the most effective social marketing channels for beauty firms appeared first on Agility PR Solutions.

Marketing 110

Marketing Social Media Strategy Brand 110

Agility PR Solutions

SEPTEMBER 8, 2022

When new business becomes difficult in such times, new research from enterprise service management firm OTRS Group affirms […]. The post New research confirms that customer support increases loyalty in times of crisis appeared first on Agility PR Solutions.

Crisis 147

Crisis B2C Enterprise B2B 147

Agility PR Solutions

AUGUST 25, 2021

It starts with understanding the current compensation rates and what they are based on—and according to new research from warm contact influencer network Intellifluence, a new pricing paradigm appears to be emerging. The firm’s recent survey analyzes real-world compensation demands by […].

Survey 143

Survey Publicity 143

Agility PR Solutions

FEBRUARY 18, 2024

Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit.

Tools 120

Tools Strategy Technology Company 120

Agility PR Solutions

JUNE 4, 2023

New research examines whether verified accounts see more interactions appeared first on Agility PR Solutions. Once Musk took over in 2022, verification was added to the package. For several months, Twitter leaned into a “Legacy Verification policy” that allowed […] The post Does your brand need a Twitter check mark?

Twitter 172

Twitter Policies Brand Branding 172

Agility PR Solutions

MARCH 7, 2024

With an ever-growing multitude of channels, marketing strategies and transaction options—not to mention competitors—many B2C companies might think that the odds are stacked […] The post 2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions appeared first on Agility PR Solutions. (..)

Trends 100

Trends Consumer B2C Strategy 100

Agility PR Solutions

APRIL 4, 2023

As they strive to achieve successful transformation, companies may be misleading themselves by assuming that adopting new technologies is the ultimate end goal. New research from MIT Technology Review Insights stresses that adopting new tech for its own sake does not set the organization up to continue to adapt to changing circumstances.

Technology 94

Technology Company Trends Publicity 94

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

Video 110

Video Strategy Marketing Consumer 110

Agility PR Solutions

JANUARY 22, 2024

But new research from management consulting firm Oliver Wyman asserts that these companies are the exceptions, […] The post Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most appeared first on Agility PR Solutions.

Company 117

Company Trends Publicity 117

Agility PR Solutions

NOVEMBER 9, 2022

The post New agency research affirms the value of public relations services amid economic turbulence appeared first on Agility PR Solutions.

Agency 148

Agency Publicity Crisis Brand 148

Agility PR Solutions

AUGUST 16, 2022

Americans are very likely to abandon a brand after a poor customer service experience, affirms a new research report from cloud-based call center platform TCN—on the other hand, they are also very likely to recommend a brand after a positive experience.

Customer Service 148

Customer Service Brand Branding Report 148

Agility PR Solutions

MARCH 5, 2024

But now that they hold the position as the second-largest generation and have become a formidable force shaping current and future market trends—not to mention wielding a substantial $360 billion in buying […] The post Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful (..)

Groups 114

Groups Trends Consumer Marketing 114

Agility PR Solutions

NOVEMBER 29, 2020

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for consumers, far surpassing purchases being made through YouTube, Instagram and TikTok.

YouTube 148

YouTube Instagram Social Media Facebook 148

Agility PR Solutions

MARCH 7, 2022

A new report from Bannerflow, one of Europe’s fastest growing tech companies, and Digiday shows how the past 12 months have completely altered the way brands approach their digital initiatives, and due to this, in-house marketing continues to evolve.

Marketing 154

Marketing Report Industry Company 154

Agility PR Solutions

FEBRUARY 9, 2023

Despite the issue’s urgency and horrific implications, new research from Singapore Management University (SMU) determines that there is no easy way to engage with the general public to communicate the risks of climate change.

Communications 86

Communications Study Publicity Brand 86

Agility PR Solutions

FEBRUARY 13, 2024

As companies around the world raced to get Generative AI deployed across their operations last year, many wondered what the consequences might be to a largely uninformed and unprepared saturation of AI use.

Data 110

Data Company Trends Publicity 110

Agility PR Solutions

FEBRUARY 29, 2024

A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during the pandemic, a more activated society in the wake of events like the George […] The post Employee engagement trends to watch: New research (..)

Employee 114

Employee Trends Publicity 114

Agility PR Solutions

AUGUST 20, 2023

Advertising is typically not a PR concern, but this new research from ad and product development market research platform Zappi examining advertising’s effectiveness through the pandemic and subsequent period of rising inflation offers some interesting insights into the value of creativity—and some viable takeaways for PR pros as we continue (..)

Advertising 78

Advertising Advertising Creativity Marketing 78

Agility PR Solutions

APRIL 10, 2024

A huge number of people around the world have experienced it in the workplace and otherwise, and now we can add a new sector to the list—Gen Z.

Trends 100

Trends Publicity 100

Agility PR Solutions

OCTOBER 26, 2023

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year.

Consumer 117

Consumer Retail Software Brand 117

Agility PR Solutions

DECEMBER 21, 2023

Travel has made a huge comeback in the last couple of years, and new research from group travel platform TrovaTrip offers a glimpse into the evolving landscape of travel preferences and behaviors for the entire travel industry.

Travel 105

Travel Trends Survey Groups 105

Agility PR Solutions

AUGUST 30, 2020

New research from the […]. The post Disinformation in society: New Institute of PR research examines and tracks its spread appeared first on Agility PR Solutions. society, what parties are most responsible for sharing it, and whose job is it to combat it?

Industry 209

Industry Communications Media Publicity 209

Agility PR Solutions

SEPTEMBER 7, 2023

As the corporate landscape prepares for its AI-powered future, a new research report from Leadership Dynamics, an analytics and evaluation platform owned by leadership insights firm The LCap Group, offers a look into the likely future of the C-suite, spotlighting the pivotal role of AI-driven leadership in the evolving world of business.

Leadership 100

Leadership Analytics Corporate Groups 100

Agility PR Solutions

JANUARY 3, 2024

New research from experience management firm Qualtrics uncovers some key shifts on the horizon that are poised to widen the […] The post Top CX trends to expect in 2024: New research uncovers 4 important shifts that will define the consumer experience this year appeared first on Agility PR Solutions.

Trends 105

Trends Consumer Brand Branding 105

Agility PR Solutions

FEBRUARY 4, 2024

It would […] The post 2024’s Customer Experience Economy: New research on consumer engagement urges brands to embrace and support today’s CX expectations appeared first on Agility PR Solutions.

Consumer 100

Consumer Retail Brand Branding 100

Agility PR Solutions

DECEMBER 3, 2023

New large-scale research from worldwide technology giant Cisco affirms that just a mere 14 percent of over 8,000 […] The post New Cisco research reveals a seismic gap in AI preparedness: Only 14 percent are fully prepared globally—how ready are you?

Technology 110

Technology Brand Branding Trends 110

Agility PR Solutions

MAY 16, 2022

A new research report from multi-cloud application security and delivery firm F5 shows the challenges organizations face as they transform IT infrastructures to deliver and secure digital services that have become inseparable from everyday activities, such as completing job tasks or consulting a doctor.

Report 86

Report Marketing Publicity 86

Agility PR Solutions

NOVEMBER 1, 2022

Among the many shakeups caused by the pandemic, the ever-shifting “new normal” workplace is one of the most significant—and its effect on leadership is now being realized. The post New research reveals executives are feeling the strain of leading in the “new normal” appeared first on Agility PR Solutions.

Leadership 86

Leadership Employee Study Trends 86