PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. So we’re just adapting.”.

Media Relations 157

Media Relations Journalism Media Survey 157

PRSay

AUGUST 31, 2018

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. They just go back to the drawing board and figure out ways to make themselves more useful to the media. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Sports Training 145

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective.

Media Relations 94

Media Relations Pitching Media Conference 94

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Relationship building takes time. Executive Thought Leadership. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Get more media pitching knowledge from Michael Smart here.

Pitching 162

Pitching Real Estate Media Relations Trends 162

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

Pitching 139

Pitching Travel Software Groups 139

PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. I had assembled pitches from members of my monthly coaching program for her to review. Before the program, I sorted through the pitches the members had submitted for her consideration.

Pitching 131

Pitching Media Media Relations Interviews 131

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

Pitching 145

Pitching Construction Media Relations Web 145

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 87

Media Relations Media Pitching Course 87

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Giveback stories are good. How about you?

Pitching 52

Pitching Training Radio Media Training 52

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 167

Report Pitching Media Survey 167

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? One time I was working with a media relations pro from a nonprofit at my media relations workshop. Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Would you like to share them?”.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Smart here.

Pitching 114

Pitching Transportation Report Travel 114

PRSay

JULY 10, 2019

It’s the same when you write pitches and follow-up emails. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. I knew I had a good reason for acting as I did.

Pitching 137

Pitching Travel Airlines Writing 137

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. For more on media training and brand messaging, check out this post.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing.

Creativity 243

Creativity Groups Retail Media Training 243

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line.

Hotels 131

Hotels Training Viral Pitching 131

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations.

Interviews 208

Interviews Media Construction B2B 208

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you? Look up our coverage before you pitch to ensure Automotive News is a good fit and personalize the pitches. I don’t want the same story as everyone else.

Automotive 78

Automotive Meeting Report Insurance 78

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. How to pitch the media.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PRSay

JANUARY 2, 2020

What about missing inquiries from media? I’m doing a training session that will clearly walk you through the specific answers. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. Good questions.

How To 148

How To Training Creativity Storytelling 148

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 157

Media Relations Meeting Pitching Conference 157

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

Interviews 174

Interviews Real Estate Media Pitching 174

Cision

OCTOBER 6, 2015

Not sure what to include in your pitch to reporters? Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” Speaking to the reporter doesn’t guarantee you a positive story.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

SEPTEMBER 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media 152

Media Pitching Media Relations Writing 152

PRSay

FEBRUARY 5, 2020

Ask yourself right now: “How many media contacts do I have that, if I heard about a blizzard or hurricane or flood approaching their city, I would naturally feel like emailing them about it?”. If you’re serious about media relations and that number is less than 10, then you’ve got some work to do.

Media 151

Media Pitching Media Relations Communications 151

PRSay

DECEMBER 12, 2018

Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Strategy 118

Strategy Pitching Film Advertising 118

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. It will ensure clients are prepared and don’t make unforced errors.

Interviews 251

Interviews Media Television Media Training 251

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. I hosted a training session with the guy who pulled that one off. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Training 77

Training Travel Media Relations Creativity 77

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

MARCH 29, 2019

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 141

Pitching Course Financial Media Relations 141

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Instead of beating your head against the wall pitching stories you know are lame, you’ll ultimately become more efficient and effective by having better material to choose from. Get more media pitching knowledge from Michael Smart here. I hear you.

How To 139

How To Pitching Course Media Relations 139