Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. How will you market your firm? What’s your niche? The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. ” – Jennie Bev, writing in Psych Central. Practical value. Birthday coming up?

Energy 120

Energy Viral Storytelling Community 120

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. Write like a “Boss.” There’s an undeniable link between his storytelling chops and his famously evocative song lyrics.

Viral 120

Viral Storytelling Writing Crisis 120

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Mike D’Olivo – NCAA Comms & Marketing Assist. Drew Gilges – adidas Football Comms & Marketing Manager.

Creativity 40

Creativity Storytelling Sports Social Media 40

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes. Write a good script. Above all – agree your budget, and stick to it!

Video 62

Video Product Launch Film Social Media 62

Beyond PR

AUGUST 18, 2016

The reason: Visually consistent marketing. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. Props to Marketing Twitter and Twitter for this! It’s all worth it! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

NewsWhip

MAY 12, 2021

So, I think a lot of people are talking about culture-first marketing or culturally-led marketing. You’ve got to have your editorial identity, the integrity, the decisions of the things you know you want to write about and your audience cares about, and then you wanted to see what’s trending within that box.”

Trends 78

Trends Brand Branding Reddit 78

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Yeah. Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. Marketing (Still) looks more like PR.

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Survey System Trends Small Business 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. But let’s be real — it’s not sexy.

Infographics 72

Infographics Case Study Video Survey 72

prTini

JUNE 1, 2015

Isn’t that a marketing tactic? And, more than half of marketing professionals worldwide name video the type of content with the best ROI. Who’s been in a meeting when someone declares the need for a viral video. Where can a slower approach enhance your storytelling? Get it in writing. Or a digital tactic?

Video 28

Video Travel Viral Resources 28

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

JANUARY 23, 2019

“It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. Are explainers the future of content marketing? “Obsessives first,” Klein said. “That was the thing. .

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Media Journalism Content Marketing Education 111