PR 20/20

JULY 19, 2022

F or many, goal setting happens at year-end, as the holiday season approaches when your thoughts are consumed with to-do lists and last-minute shopping. However, evaluating performance and setting accurate goals isn’t something that has to wait until the end of the year. So, we ask, what does effective marketing look like?

Marketing 90

Marketing How To Measurement Meeting 90

Agility PR Solutions

FEBRUARY 17, 2022

Sales and marketing teams are optimistic about meeting this year’s revenue goals despite a growing disconnect between the two groups, new research from business relationship-based CRM platform Copper and sales and marketing data integration platform Outfunnel reveals.

Marketing 94

Marketing Meeting Groups Data 94

Cision

JULY 20, 2016

Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s resolutions for your marketing efforts. you would actually work toward those goals. Not to worry; it’s never too late to start working toward your goals. First, Blow the Dust Off Those Goals. And how hard is that, really?

Marketing 120

Marketing Writing Social Media Blogging 120

Agility PR Solutions

MAY 19, 2019

Plenty of companies measure marketing and comms activities—but all too often, their measurement does not lead to useful actions, get shared broadly among teams, or inform strategic business decisions. The post How measurement leaders exceed goals, grow revenue, & gain market share appeared first on Agility PR Solutions.

Measurement 60

Measurement Marketing Company Publicity 60

Ronn Torossian

APRIL 26, 2021

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Step One Like a GPS, goal […]. Here’s how to get started.

Content Marketing 370

Content Marketing Strategy Marketing Brand 370

Business Wire

SEPTEMBER 27, 2022

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Blogging 365

Blogging Publicity Communications Marketing 365

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

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Strategy Marketing Measurement eBook 195

Onclusive

AUGUST 3, 2021

And while earned media strategies and their effectiveness can be measured in a number of different ways, at the end of the day both strategy and measurement need to be based on your specific objectives—and also tied to organizational goals. It is also important to be clear about how you define your objectives and measure success.

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

MARCH 17, 2024

If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated marketing strategies without overstraining their resources.

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Marketing How To Resources Meeting 110

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out. Tie communications objectives to business goals.

Measurement 368

Measurement Guidelines Data Education 368

Agility PR Solutions

APRIL 14, 2024

Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?

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Measurement Tools Marketing Publicity 105

PRSay

APRIL 25, 2024

Define your goals. You knew goal setting was going to be the first step, right? Start by clarifying your long-term (or at least mid-term) career goals. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Regularly assess your progress toward your professional growth goals.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. What is an editorial calendar? Planning Content.

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Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. Clear goals will help define the PR strategy your agency will adopt.

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Agency Measurement Meeting Reputation 310

PR 20/20

MAY 19, 2016

Marketers face more pressure than ever to deliver real ROI on their marketing efforts. The good news: it’s the best time to be a performance-driven marketer. To answer those questions, you’ll want to set a clear, actionable marketing goal. Pick the right goal category and timeframe [10 minutes].

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Marketing How To Measurement Enterprise 45

Remote PR Jobs

DECEMBER 12, 2022

What are your goals for using PR? Like any marketing strategy, it is important for clients to identify their company goals. Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. Otherwise, how will you know where to start? And for you?

Privacy 264

Privacy Meeting Strategy Social Media 264

Ronn Torossian

NOVEMBER 28, 2022

Increasing brand awareness can be challenging and for many marketers it is a very important goal. When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. The term simply refers to how easily customers can recognize the products and services of a […].

Brand 195

Brand Branding Marketing 195

Business Wire

NOVEMBER 8, 2021

As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand.

Blogging 314

Blogging How To Communications Internal 314

Ronn Torossian

MAY 20, 2022

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. To achieve that goal more easily, companies have to utilize the right PR and marketing efforts and promote themselves to consumers, investors, and stakeholders more effectively.

Company 195

Company Consumer Marketing Strategy 195

Inbound PR

MARCH 22, 2024

Numerous global studies show that nowadays, a head of communications plays the part of a company’s business partner, becoming critical in the process of achieving the firm’s business goals. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

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Study Measurement Data Blogging 105

Onclusive

MARCH 18, 2021

Ask the people that you’re reporting to several questions: What are their goals for the program? What are the organization’s business strategy goals? What are their overall goals, and how does your work and theirs play into the overarching strategy of the company? Know your audience. The Targeted Follow Up.

Measurement 195

Measurement Report Reputation Analysis 195

ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Because few do.

Publicity 334

Publicity Advertising Advertising Leadership 334

Ronn Torossian

MARCH 4, 2022

One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn’t utilizing PR and marketing strategies, that’s easier said than done. The post Crafting a PR Campaign for a Niche Market appeared first on. It might be difficult for niche companies […].

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Marketing Strategy Company 195

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. As a result, communications professionals often become vulnerable to budget and headcount cuts.

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Communications Corporate Reputation Employee 248

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting.

Marketing 252

Marketing Meeting Publicity 252

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

MARCH 18, 2024

Despite a host of challenges, a decisive majority of small and mid-market businesses (SMBs) surveyed for a new report from small business automation software firm Keap met or exceeded their goals in 2023.

Trends 105

Trends Small Business Software Survey 105

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms where marketing teams need to cover and make sure that all of the messages are unified. […].

Strategy 248

Strategy Brand Branding Marketing 248

Agility PR Solutions

DECEMBER 10, 2023

In today’s rapidly evolving business landscape, organizations are constantly searching for innovative ways to reach their target audiences and achieve their goals. In this pursuit, the integration of public relations and marketing campaigns has emerged as a powerful strategy that offers a myriad of benefits.

Marketing 105

Marketing Strategy Publicity Brand 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. But when Jim Stengel and Marc Pritchard rose within the marketing ranks at Procter & Gamble, things began to change. Know your customer.

Brand 296

Brand Branding How To Corporate 296

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. But the goal is not merely to get your name in front of the judges. The goal is to win. It’s important decide early which achievements, leaders, and stories you want to highlight.

Industry 170

Industry Case Study B2B Resources 170

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. Get smart and strategic, so you still meet your goals. These PR and marketing trends can help you thrive in 2024. Set measurable goals and start tracking right away.

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Trends Marketing Wikipedia Reddit 182

ReimaginePR

JUNE 15, 2020

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Inbound PR

AUGUST 18, 2023

Setting goals is pivotal for success. If you want to go far in your career, you need to have goals. If you want to manage your finances well , you need to have money goals. Goals can be this fluffy thing people struggle with because they are not always easy to make them strong and sticky. The list goes on.

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How To Marketing 98

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

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Banking Nonprofit Twitter Advertising 212