HMA Public Relations

NOVEMBER 1, 2023

Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!

Communications 85

Communications Marketing How To Strategy 85

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Earned Media is Changing Your Marketing Strategy.

Communications 225

Communications Marketing Radio Airlines 225

Agility PR Solutions

JANUARY 5, 2023

Humans developed multiple complex writing systems to communicate with each other, and they’re often filled with grammar and spelling rules that affect the meaning of their sentences. A simple misplaced comma or an incorrectly used semi-colon can convey a different message, which affects the quality of your communication.

Communications 103

Communications Marketing System Writing 103

Institute for Public Relations

DECEMBER 18, 2023

A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 68% of all leaders surveyed said their role is a mix of marketing and communication. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond →

Leadership 52

Leadership Trends Communications Marketing 52

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Affiliate Marketing Dominates Product PR. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Landis PR

JULY 24, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The post The Power of Emotional Marketing in Healthcare Communications appeared first on Landis PR.

Healthcare 52

Healthcare Communications Marketing Education 52

Prowly

MARCH 20, 2019

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine.

Strategy 154

Strategy Communications Brand Branding 154

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

HMA Public Relations

JULY 28, 2022

From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.

Communications 75

Communications Marketing Advertising Advertising 75

Steve Barrett on PR

FEBRUARY 26, 2021

Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.

Communications 174

Communications Storytelling Marketing Brand 174

HMA Public Relations

APRIL 28, 2021

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

Marketing 76

Marketing Communications Tools 76

Agility PR Solutions

DECEMBER 15, 2019

As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition. The post PAN Communications’ 2020 CMO Predictions reveals key marketing challenges appeared first on Agility PR Solutions.

Communications 117

Communications Healthcare Marketing B2B 117

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? And this makes a significant impact.

Internal 126

Internal International Communications Strategy 126

Ronn Torossian

AUGUST 16, 2017

It’s just about listening, so it offers something unique in your marketing mix. The post Podcasts Matter in Communication and as Part of a Marketing Mix appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For our PR firm , we realize more and more podcasts matter.

Communications 150

Communications Marketing Travel Social Media 150

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Prowly

JULY 24, 2019

The post What to Think About When Designing Effective Communication Strategies for Foreign Markets appeared first on Prowly Magazine. Prepare yourself for it not only in terms of legal and economic issues. You should also get some intel on the cultural differences in a given country.

Strategy 144

Strategy Communications Marketing Publicity 144

Agility PR Solutions

JUNE 6, 2023

As the impact of inflation trickles down to service industries and wage expectations rise across all departments, brands and businesses in finance and technology are re-aligning spending and slashing marketing budgets amid the ongoing uncertainty—and concurrently expecting CMOs to more clearly justify marketing spend by explicitly proving its ROI, (..)

Industry 78

Industry Communications Marketing Technology 78

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Software 156

Software Communications Marketing Blogging 156

Agility PR Solutions

FEBRUARY 21, 2019

Digital marketing is now the cornerstone of the industry. Across every field, digital marketing is employed in great numbers as every company now has at least one digital component. With every company having, at the very least, a website, the importance of digital marketing is now arguably greater than that of physical marketing.

Web 89

Web Communications Marketing Industry 89

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts. Share Tweet Share.

Strategy 83

Strategy Communications Marketing Social Media 83

Melissa Agnes

JUNE 26, 2017

This includes your marketing, PR and communications campaigns. What are some processes you’ve implemented, to help your team mitigate risks within your marketing, communications and/or PR campaigns?. Take a look! I’d love to hear from you! Looking To Hire A Crisis Management Keynote Speaker?

Crisis Management 113

Crisis Management Communications Marketing Viral 113

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Business Wire

SEPTEMBER 29, 2023

Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time.

Writing 388

Writing Blogging Social Media Publicity 388

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Earned Media is Changing Your Marketing Strategy.

Communications 64

Communications Marketing Radio Airlines 64

Stern + Associates

NOVEMBER 8, 2016

The post How to Ask for a Bigger Marketing Communications Budget appeared first on Stern Strategy Group. How do you feel when someone asks you for something? What if they say: “Hey, I’ve got all these needs and I need you to give me X, Y and.

Communications 71

Communications How To Marketing Groups 71

Business Wire

MARCH 7, 2024

As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution. Press releases have long been regarded as indispensable tools for circulating important news and information. What metrics are important for measuring your results?

Measurement 285

Measurement Blogging Analytics Tools 285

PR in High Definition

FEBRUARY 20, 2018

This is particularly tough in the marketing world where it might feel like the industry moves fast, but new developments and channels can be relatively few and far between. The Boston Matrix splits propositions across two axes – growth and market share. So, how should marketers split their time between innovation and perspiration?

Communications 54

Communications Marketing Financial Fashion 54

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Mindful Marketing

MARCH 7, 2016

Cheryl Gale is Managing Director and Co-Founder of March Communications and an expert on “raising two gen Zs and ~25 millennials.” ” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., UK and Europe. Cheryl returned to the U.S.

Communications 50

Communications Marketing Travel Pitching 50

Communications Conversations

JUNE 6, 2018

When I vented about this on LinkedIn last week, one person left the following comment: “Last July I interviewed for a director of marketing and communications position in which I was asked to prepare “some sort of marketing piece like a flier” — which was the first red flag. Ask for free work product.

Communications 79

Communications Marketing System Interviews 79

Business Wire

JUNE 29, 2021

However, SPAC issuances often come with communications challenges. This process raises a very big question for communicators — how do you successfully communicate about and market a SPAC when your end target company is unknown?

Communications 468

Communications Blogging Company Marketing 468

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Shift Communications

FEBRUARY 9, 2016

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. Of course we all know that PR and marketing are converging, don’t we? At the same time, I was disappointed that this “encouraged” me.

Communications 60

Communications Marketing Analytics eBook 60

Masters in Communications

APRIL 22, 2019

Marketing, as a general rule, is an incredibly broad discipline. Most of all, though, marketing is communication. From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success. What is Marketing as Communication?

Communications 40

Communications Marketing Advertising Advertising 40

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. Vice President, Marketing Technology. The post Travel Tips for Marketers and Communicators appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Customers ask for onsite meetings. Conferences demand speakers.

Travel 60

Travel Communications Insurance Insurance 60