PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

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PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media. Happy New Year! Twice a year all states implement new laws.

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Pitching Strategy Publicity Media 130

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Live Streaming.

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Cision

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

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Cision

AUGUST 12, 2016

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

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Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

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Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

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Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

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Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media.

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Training Media Training Reputation Crisis Communications 195

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Make your business newsworthy.

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PRSay

FEBRUARY 7, 2024

Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. The media marketplace is also changing.

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Communications Sports Journalism Fashion 190

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research).

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Real Estate Publicity Television Local 130

Bianchi Biz Blog

JANUARY 8, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. What advice do you have for PR people that want to pitch you or your publication?

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Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). They are focusing on news content that’s adaptable to broadcast or digital subscriptions and news-based podcast products — which can all be pitched and monitored.

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ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

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PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! Organic reach on social media was also still possible for brands. If that doesn’t take your breath away for a minute, I don’t know what will.

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Remote PR Jobs

SEPTEMBER 25, 2023

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. His approach reflects an industry trend toward ‘performance-based’ pricing. just local media pitching, solely trade media, etc.).

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PRSay

FEBRUARY 8, 2021

What is preventing us from looking for and pitching media on these stories year-round? To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

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Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

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Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch? OUTLET: Allure.

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Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Its UK office announced that it’s starting to cover more local news. For example, they are more likely to turn to newspapers (print or online) for local news.

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OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

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Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. We have seen a trend in PR outreach going toward content that’s exclusive to a brand or product.

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PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When. Timing is everything with media pitches.

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PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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PR for Anyone

APRIL 30, 2020

If your state isn’t opening soon, keep an eye out on what’s going on in other states and bring that back to your state when you pitch the media. We are still newsjacking the coronavirus story (see past blog post about that) but now we have new peripheral stories to pitch around that… reentry after lockdown. Would it be different?

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Publicity How To Insurance Insurance 173

Bianchi Biz Blog

OCTOBER 9, 2023

Can you tell us what types of stories, trends or issues are on your radar now? It’s my responsibility to help them understand the key issues and trends within the trucking industry and arm them with the information they need to guide their businesses through regulatory changes, emerging technologies and shifting business practices.

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Transportation Meeting Newspapers Media 99

PR for Anyone

OCTOBER 12, 2021

Remember that all of this content can be tweaked to create media pitches as well. August – 21 st Senior Citizens Day – What are the trends of Senior Citizens and real estate? Content can be all about neighborhoods you specialize in and the local community. Don’t forget to invite the local media! Are they downsizing?

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Real Estate How To Local Interviews 130

Shift Communications

OCTOBER 11, 2017

This trend also extends to PR and marketing. If you know the reporter, their likes/dislikes, and have the right pitch to share with them, they don’t care that you’re not sitting across the street. Let experience and skill sets guide your agency search, not just the local zip code. That axiom no longer fits the reality of media.

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5W PR

OCTOBER 11, 2023

Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection.

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Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. Can you tell us what types of stories, trends or issues are on your radar now?

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Automotive Meeting Report Journalism 92

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities.

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Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you?

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Journalism Automotive Interviews Writing 114

Cision

APRIL 10, 2015

Local members of the media are on the lookout for attention-grabbing area news. While national journalists are frequently inundated with pitches and story ideas, local media contacts often crowdsource or turn to social media to find what is trending in their neighborhoods. Accessibility. Familiarity.

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PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

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