Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. We like to hike, play board games, visit our local breweries. PowerMotionTech.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Communications Conversations

SEPTEMBER 10, 2020

I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. Gone are the days of just picking influencers out of a hat, per se, and hoping that their coverage would meet the right audience.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. Pick up the phone or schedule a time to meet in real life. . Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. The company says it uses artificial intelligence (AI) to show PR pros journalists that “most likely to be interested in your pitch.” It employs 100 local staff and serves about 400 customers.

Reputation 86

Reputation Technology Tools Data 86

Cision

MAY 12, 2015

Analytics and data provide support to better inform clients on how to strategize to meet their goals. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient.

Data 120

Data Nonprofit Instagram Analytics 120

Katie Paine's Measurement Blog

MAY 25, 2023

Typically, it’s, “My organization uses XYZ and they’re no longer meeting our needs and we don’t want to renew. Too often the perfect plan that meets all your needs is not in your budget. Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

Mora Communications

JANUARY 3, 2018

Work with your PR representatives to define your stories and pitches. It’s important to create different stories to meet the needs of different media outlets. Local print publications have different needs than national print. Local print publications have different needs than national print.

How To 40

How To Newspapers Print Interviews 40

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. I spend at least a bit of time every day ensuring that these team members are meeting their individual and client goals and giving project guidance. No pitch topic is off the table.

Agency 60

Agency Apparel Pitching Creativity 60

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. They did participate in weekly meetings and had offered some nice “ideas&# which we embraced. A: The original PR consultant pitched a strategy focusing on mom bloggers. C: Local and national media. Here are some key lessons: 1.

How To 76

How To Pitching Local Interviews 76

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. A volunteer pitch that persuaded. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues.

Community 40

Community Print Twitter Creativity 40

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. Think of the last time you pitched to somebody in person. We want that spot on the local news. Does it matter that you meet quotas at work? Simple, Simple, Simple . How long did you go on? Of course it does.

Writing 45

Writing Report Education Company 45

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. local time.). In response, most publishers began using larger pages. That is how broadsheets were born.

Marketing 111

Marketing Google Newspapers Print 111