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Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. Follow him on Twitter @cglynch.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Multimedia Development & Visual Storytelling. Data Journalism. Data journalism entails gathering internally bred data and turning that information into marketable stories, may they be earned media pitches or brand-published content. Have we missed any PR responsibilities? Comment below to add onto our list.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

The internet and social platforms are key tools for storytelling, brand management and connection. PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170
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The 22 Responsibilities of PR and What They Entail

Onclusive

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. Astute social listening and leveraging the power of media monitoring software that allows you to discover and study trends can help in accomplishing this.

Training 195
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6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. Storytelling is the engine of PR.

Writing 147
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Art and Science: The Three Pillars of Storytelling Mapped to Data

Beyond PR

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.