Remove Creativity Remove Journalism Remove Software Remove Storytelling
article thumbnail

Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Data Journalism. Speaking Engagements.

article thumbnail

7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. In the meantime, digital speaking events have exploded.

Training 195
article thumbnail

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. Storytelling is the engine of PR.

Writing 147
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Data Journalism.

Training 370
article thumbnail

Stumbling into Tech PR

The Hoffman Agency

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.