Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. PR is more measurable than ever. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Iterative PR Measurement. Data Journalism. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. No measure of success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Strategic Objectives pivoted with the times to offer everything needed to fulfill the PESO model — Paid, Earned, Shared, Owned — conceived to integrate MarComs.

Marketing 244

Marketing Facebook Social Media Community 244

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted.

Skype 149

Skype Interviews Viral B2B 149

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? Giving counsel to executives and organizations facing opportunities and challenges.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JUNE 15, 2017

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

FEBRUARY 4, 2019

Make sure the reporters, journalists, bloggers or influencers you engage are have a good reputation and credible. The downturn in media relations is just one of the many challenges faced by PR professionals. With the rise in fake news, it’s understandable that many broadly place mistrust in all media.

Consumer 68

Consumer Ethics Measurement Journalism 68

Stuart Bruce

MAY 29, 2016

It’s understandable why journalists think they can do ‘public relations’ as their main experience of it is being on the receiving end of media relations. They don’t understand it’s only part of what public relations actually is. It’s far more than just media relations.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Bianchi Biz Blog

OCTOBER 5, 2020

It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride. How long have you been in journalism and how did you get started? Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success.

Strategy 76

Strategy eBook Consumer Fashion 76

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? The most progressive public relations professionals will improve their influencer management and analytics capabilities this year.

Trends 83

Trends Publicity Analytics Software 83

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43

Bad Pitch Blog

AUGUST 11, 2007

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Clearly a qualitative, not quantitative, measurement would be more accurate and insightful.

Journalism 40

Journalism Television Pitching Measurement 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 16, 2021

social media, content, etc.). 23% said measurement / ROI. The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. Reputation tops margin in business decisions. “85%

Publicity 151

Publicity Survey Pitching Creativity 151

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Does reputation top profit?

Software 126

Software Case Study Advertising Advertising 126

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” PR measurement. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found. Virtual learning for virtual reality.

Employee 141

Employee Software Survey Tools 141

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

MAY 7, 2021

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. He thus gained a measure of control over the story and was able to lay it out on his own terms. But maybe that’s how moguls are.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. We can use it to measure and evaluate our success. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. She will know what public relations actually is.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Learn their approach to strategy, operations, measurement, staffing and more. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28