Stephen Waddington

JANUARY 12, 2022

The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 190

Communications Sports Journalism Fashion 190

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 96

Transportation Meeting Automotive Report 96

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

Journalism 69

Journalism Reddit Newspapers Government 69

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. As a business reporter, I find great enjoyment in learning new things. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am … Doing a crossword! It was even heated!

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Particularly within my role as a finance reporter, money is always a good news hook. What story or stories are you most proud of?

Technology 76

Technology Report Meeting Financial 76

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper.

Local 128

Local Newspapers Interviews Employee 128

HMA Public Relations

FEBRUARY 6, 2023

Learn more about his role as the local reporter on the IDEA beat, how he got his start in journalism and much more in this post. Happy #MediaMonday! This feature comes to us from Bennito Kelty of the Tucson Sentinel.

Journalism 99

Journalism Local Report Media 99

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again.

Media Relations 107

Media Relations Media SEO Newspapers 107

Reputation Us

MARCH 20, 2024

Related to the value to your good reputation, Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report found 90 percent of marketers believe that influencer marketing is effective, and 72 percent agree that influencer marketing provides higher quality customers.

Reputation 78

Reputation Journalism Financial Corporate 78

Buchanan PR

SEPTEMBER 19, 2022

Clever business factoids – news that I actually cared about – were being reported. When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. First, it’s great journalism.

Journalism 52

Journalism Media Financial Local 52

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. According to a report from Triggertrap , journalists are the largest group of verified Twitter users. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Transportation 99

Transportation Meeting Newspapers Media 99

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. The rest are questionable.”.

Survey 136

Survey Media Report Journalism 136

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This means good stories that would have made news a few years ago will go unnoticed today.

Journalism 64

Journalism Brand Branding Advertising 64

The Proactive Report

JUNE 17, 2020

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. The use of online and social media substantially increased in most countries. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

Bianchi Biz Blog

JANUARY 11, 2021

How long have you been in journalism and how did you get started? It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Finish this sentence: If I am not reporting, I am …. The post Meet the Media: Sebastian Blanco, Automotive Freelance Reporter appeared first on Bianchi PR.

Automotive 55

Automotive Meeting Report Media 55

NewsWhip

FEBRUARY 1, 2023

Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. Typical top publishers took a backseat when it came to reporting on the 2022 spots. Other than Today , The New York Post , and Variety , we saw smaller, more local blogs and websites get a good deal of traction.

Television 147

Television Advertising Advertising Journalism 147

PRSay

NOVEMBER 10, 2023

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. he worked as a television news reporter and editor in Asheville and Charlotte before transitioning into a PR career. Epley founded Epley Associates, Inc.,

Ethics 164

Ethics Public Affairs Travel Nonprofit 164

Agility PR Solutions

FEBRUARY 13, 2019

Dozens of local journalists at Gannett newspapers across the country. It’s a blow to journalism and a shame for the reporters who lost […]. More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section.

Publicity 150

Publicity Newspapers Media Journalism 150

PR for Anyone

NOVEMBER 29, 2023

Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were. Her story begins with a twist, taking her from a dream of journalism to an unexpected job as an entertainment reporter.

Interviews 130

Interviews Financial Report Local 130

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Several industry initiatives have highlighted the importance of advertisers stepping up to support good journalism outlets on the local and national level.

Communications 186

Communications Journalism Advertising Advertising 186

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 101

Survey Report Media B2B 101

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before. But what does all this mean for the media relations component of public relations strategy?

Strategy 95

Strategy Publicity Media Video 95

Bianchi Biz Blog

AUGUST 21, 2023

It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. How long have you been in journalism and how did you get started? It became kind of controversial, but it was the biggest news story that month in our industry.

Meeting 72

Meeting Automotive Engineering Journalism 72

Business Wire

MARCH 31, 2017

If you’re pitching local, it helps to have a local area code. If you’re sending a reporter an email, give them a subject line that lets the reporter know you’re a human being and load the first sentence or two with as much pertinent information as possible. Keep it straightforward and full of useful information.

Local 150

Local Media Pitching Report 150

Stephen Waddington

APRIL 14, 2020

In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.

Print 102

Print Newspapers Crisis Local 102

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 118

Film Marketing Sports Hotels 118

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?

Journalism 120

Journalism Newspapers Writing Report 120