5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.

Interviews 74

Interviews Media Agency Conference 74

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I did the work-from-home thing long before it was popular and continued doing so for the full 20 years I was at Petersen Publishing, launching seven magazines and making my way to the staff at Motor Trend for the last seven years. Talk about a dream job!

Journalism 114

Journalism Automotive Interviews Writing 114

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience.

Radio 75

Radio Television Media Local 75

Bianchi Biz Blog

NOVEMBER 2, 2023

You haven’t been available to help me in the past … by providing other information that I need to develop my story, such as answering follow-up questions, providing images and B-roll video, and turned down multiple interview requests or failed to return my phone calls. and your innovation isn’t newsworthy by itself.

How To 98

How To Transportation Travel Conference 98

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). 31: Nicole Wojno of UserIQ. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Bianchi Biz Blog

JUNE 21, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are very much focused on the future of the auto industry, and how trends such as electrification and autonomous driving will reshape the industry. This month, June, marks seven years working full-time for local newspapers.

Meeting 95

Meeting Report Automotive Real Estate 95

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Social media campaigns : Leverage the power of social media platforms to engage with your target audience.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. When selecting a food PR agency, it’s important to consider your specific needs and goals.

Agency 62

Agency Case Study How To Crisis 62

Landis PR

MARCH 29, 2021

What types of stories, trends or issues are on your radar now? During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change.

Meeting 96

Meeting Media Local Interviews 96

Cision

SEPTEMBER 1, 2015

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. Meltwater states this is one of the top PR trends to focus on — make sure you're tracking as much as you possibly can.

Pitching 58

Pitching Media Journalism Data 58

Rock the Status Quo

SEPTEMBER 16, 2015

It wasn’t a c-level position, which meant it would have very little importance from a media perspective. Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact.

Pitching 100

Pitching Local Trends Interviews 100

Cision

SEPTEMBER 1, 2015

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Small Business 120

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. As you can imagine, because of that, she became very involved in suicide prevention.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. I’m Alexa St.

Transportation 96

Transportation Meeting Automotive Report 96

Stephen Waddington

DECEMBER 12, 2019

Broadcast and national media reports on trending topics on social media without analysis. The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. BBC Trending ) 2. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Bianchi Biz Blog

JANUARY 23, 2023

Can you tell us what types of stories, trends or issues are on your radar right now? EPA against a company (and the company’s response), new technology, sustainability, game-changers, mergers and acquisitions, company features, industry trends, localization of global trends, among many other driving forces in determining a story.

Meeting 77

Meeting Report Chemicals Media 77

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. I just started to share my thoughts on social media and to learn how to use blogging as a tool for my clients and to be honest it was a great way to do it.

Interviews 35

Interviews Writing Blogging Social Media 35

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

AUGUST 7, 2023

Our topics include anything trucking related: regulations, maintenance, battery electric, recruiting and retention, literally anything and everything. Can you tell us what types of stories, trends or issues are on your radar now? You name it and we’ve covered it or will cover it eventually.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

AUGUST 22, 2022

What is the top trend you’re covering or interested in right now? I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. It won an award from the National Newspaper Association for community service. What is your top pet peeve with PR people?

Automotive 87

Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

MARCH 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Times of crisis, as we’ve had the last year, tend to be good times for business formation and new innovation, so I expect to see some interesting trends emerge. Describe the craziest or most fun story you have written.

Technology 76

Technology Report Meeting Financial 76

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. Depending on what it is, do you have b-roll, which is just footage that you take off of your camera that they could insert in or photographs related to the industry.

Pitching 130

Pitching Television Media Real Estate 130

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Can you tell us what types of stories, trends or issues are on your radar now? Out of journalism school, I worked at the Galveston County Daily News , near Houston.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 108

Education Course Nonprofit Resources 108

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Believe me, nothing impresses the media more than media.

Media 49

Media Local Insurance Insurance 49

Bianchi Biz Blog

AUGUST 21, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72