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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

Media 294
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Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves

Bianchi Biz Blog

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 97
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3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that. The term is a little misleading, however.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005.

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How to Avoid Press Event No-Shows

Bianchi Biz Blog

For example, while I’m interested in attending your one-hour event in Detroit, I will be traveling to Los Angeles for the auto show to cover major automaker press conferences the same day. Due to budget cuts, we’re short-staffed … and I don’t have the bandwidth to spend the time traveling to attend your event, even if your news is worthwhile.

How To 98
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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I have a small vineyard and make wine with a local winery…high-end hobbyist but one day, who knows? I also enjoy travel writing. Talk about a dream job! Words are my life.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).