Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What role do you think storytelling plays in PR? PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. Should I push my client for them to be interviewed?

Ethics 51

Ethics Interviews Advertising Advertising 51

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No. Note: Mr.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. ” The amount of internal planning, which I’m thankful for.

Media 112

Media Journalism Report Video 112

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.

Energy 53

Energy Measurement Internal International 53

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year. Tori Olker, @toriiio.

Sports 0

Sports Leadership Internal International 0

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. It bisected different farms and lands, but more broadly Keystone also represented an international issue. Tell me a bit about that.

Data 78

Data Media Analytics Energy 78