Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. Why do you have this pitch idea? Does this tactic position my product or service in alignment with my plans? Have I gotten the support of key internal and external stakeholders to support the tactic’s success?

Strategy 98

Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. But, more often than not, internal data doesn’t work for B2B PR. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products.

B2B 147

B2B Data Retail Survey 147

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. There’s no buy-in at the top . The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 15, 2017

You don’t need a $500,000 budget to launch an effective PR campaign, but it’s important to be realistic about the budget that is available and to match the scope of the program to available resources. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

How To 149

How To Government Product Launch Internal 149

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Like glowing media coverage from a writer we hadn’t pitched, or hearing from a former client who wants to re-connect.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Examine your company’s internal and external relationships and look for ways to improve them. Announce all news with a press release.

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. We ended up landing two commentary opportunities in the WSJ within a two-month period.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Not a bad breakdown.

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

JULY 15, 2015

Seven years into my PR career—after many pitches sent and stories placed, plans written and products launched—another transition was in store for me as I celebrated a promotion from senior account executive to account manager. come in handy when working so closely with media. It’s not about you.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Planning Time – before you finalize that 2 nd half PR plan, be sure you are aware of what your team can improve on – which media pitches are resulting in the best coverage?

Analytics 50

Analytics Measurement Training Software 50

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. It comes down to knowing what media need and respond to, and following your instincts for a good story.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

AUGUST 3, 2016

Before you put a single word on paper you should have a conversation with your client (or if internal your boss). As much as your product may excite you, it is one of thousands being pitched out. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience.

B2B 60

B2B Interviews Strategy Product Launch 60

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It’s typically within an existing product line or, at least, within a product category that is already associated with the brand.

Brand 109

Brand Branding Publicity Consumer 109

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

JUNE 11, 2016

No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. Companies and key influencers with an established online presence often have more reach than the publications they pitch.”. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60