Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Susan Payton is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

The Proactive Report

OCTOBER 19, 2015

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. social skills. the difference between news search and web search.

Communications 100

Communications Training Web Analytics 100

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. May: Automate Shares of Older Content. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

JUNE 17, 2021

Generally, the purpose of a CTA is to direct your readers to your business website or other social media sites. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). Use the right formatting — make sure it’s bold or use italics to draw attention.

Writing 61

Writing SEO Google Local 61

Public Relations Sydney

NOVEMBER 30, 2014

For businesses, communicating with audience s can be made easier with the addition of images. Images can also help bring your social media content to life. However, there is a common misconception that using images for business purposes requires a big budget. This isn’t the case.

Banking 85

Banking How To eBook Infographics 85

prTini

NOVEMBER 14, 2014

The Ultimate Music Playlist for Your Next Business Trip. Take Back Your Mornings (Infographic). Resistance to Google+ and Hangouts Is Social Media Déjà Vu. 10 Things to Never Share on your Company’s Social Media Accounts. 5 Creative Ways Small Businesses can Kill it on Twitter.

Twitter 49

Twitter Case Study Infographics Small Business 49

PR 20/20

MAY 23, 2017

Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 17, 2016

The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views.”. Note: Image nearby from an infographic included with this contribution. These attacks have rendered the Traffic Referrals report useless for many Google Analytics properties.

Analytics 60

Analytics Data Report Measurement 60

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 120

eBook Product Launch Software Internal 120

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. Check out this comprehensive list: Share an inspirational quote. Post something seasonal.

How To 130

How To Video Interviews YouTube 130

Cision

SEPTEMBER 7, 2016

Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news. For any product or service that is centrally or even tangentially tied to Black Friday, Cyber-Monday, Giving Tuesday or Small Business Saturday, start strategizing now.

Film 180

Film Small Business Pitching Comparison 180

Rock the Status Quo

MAY 28, 2015

Even your social media activity should be designed to drive traffic to your website. However, it’s something most small business owners, entrepreneurs and public relations professionals don’t know, and it’s career-changing. but instead are using engagement to drive clicks. This is where you see it.

Measurement 100

Measurement Analytics Google SEO 100

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

PR Fuel

OCTOBER 16, 2018

Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40

Solo PR Pro

OCTOBER 4, 2022

Managing money is an essential task in any business, and there are many great tools designed to help small businesses make it happen. But sometimes a visual asset — a photo, an illustration or an infographic — can help drive home the point. Tools to manage your finances. Tools to create compelling visuals.

Tools 71

Tools Infographics Pitching Google 71

Beyond PR

JANUARY 20, 2017

I think we’ll continue to see rules created around branded content, the way we did sponsored social media shares and sponsored blog posts a few years ago when the FCC intervened. Branded content isn’t just going to be published on social media and a brand’s website. Branded Content is Just Going to Get Better.

Brand 40

Brand Branding Small Business Advertising 40