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How to Create a Media Kit

5W PR

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. There’s no reason to stress about typos that were printed on 100 physical copies of materials. What to Include in a Media Kit?

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you. At the time of writing, AI is in its infancy.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you. At the time of writing, AI is in its infancy.

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

With more and more companies embracing a sustainability philosophy, there are a lot of resources available to you as you begin your quest, all developed by top communicators from around the world. Global Reporting Initiative’s website is a resource that corporate communicators and PR pros should bookmark. Case in point – General Mills.

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What Are Quality Links and How to Build Them

Buzzstream

Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. So, take them as such.

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