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When it comes to content… Go local!

Presspage

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) It’s just as critical as tech SEO, probably more so in many cases. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71
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The PR Pro’s Role in Reputation Management

Solo PR Pro

If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Your client can begin gathering online reviews simply by asking for them.

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How to Grow Your Brand Authority and Reach With a News Release

PR Fuel

Personalize and Localize. Make sure it’s personalized and localized. Think about your local audience, too. Personalizing and localizing your content will help media outlets recognize the relevance of your release. Visuals like infographics, polls, or video content will help engage your audience.

Brand 108
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How to Send a Press Release and Why They Still Matter in 2020

PR Fuel

Do you want your business to gain more publicity in your local area or online? Gaining Organic SEO Traffic. Since press releases are another kind of unique content for your company, you can use snippets of the press release–such as quotes, statistics, or infographics–to share on your social media channels.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.