Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. 3 Thought-Provoking Reads on Blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So do you think online PR is dead because the SEO industry certainly doesn’t.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. It may be a literal space like a billboard or a section of a newspaper or magazine page.

Publicity 67

Publicity Small Business Advertising Advertising 67