Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. A Traditional Case for Trade Show Launches.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. The bread and butter of B2B PR ? Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Data Industry Trade Shows 78

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Bianchi Biz Blog

APRIL 3, 2024

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. And that environment of change has also extended to the industry’s longstanding events and trade shows.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

5W PR

AUGUST 31, 2017

5W secured over 300 members of the press from leading trade and consumer outlets including The New York Times, WWD, Today Show, ELLE, Town & Country – the list goes on. The show concluded with TRADE INDIE on Aug. Following CONNECT INDIE, a press preview was held on Aug. 23 at Skylight Clarkson Sq. Male Grooming.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. Protective Personal Care: The beauty and personal care industry are evolving to offer protective solutions to wearers. They may be small, but they’re mighty.

Trends 78

Trends Trade Shows Travel Mobile 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JANUARY 18, 2024

According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro , “The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry.” But it’s still the best automotive technology show there is. Yes, it can be expensive. Yes, it can be a lot of work.

Automotive 110

Automotive Technology Transportation Trade Shows 110

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. There’s nothing wrong with being entertaining on an industry panel.

B2B 178

B2B Trade Shows Leadership Conference 178

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Authenticity is the currency that builds and sustains trust.

B2B 93

B2B Marketing Measurement Social Media 93

Sword and the Script

SEPTEMBER 4, 2018

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

Industry 71

Industry Marketing Trade Shows Leadership 71

ImPRessions - Crenshaw Communications

APRIL 3, 2020

COVID-19 has crippled some industries, and it’s had an indirect effect on many others. SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility.

Conference 284

Conference How To Trade Shows Leadership 284

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

MARCH 27, 2018

It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Think beyond your industry. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. This year’s show also reflects the rise of plant-based foods and the industry’s commitment to sustainability through food recovery initiatives.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. It’s important to create thorough, professionally designed press releases that conform to the industry format. They can, however, be good for drumming up publicity.

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. It’s important to create thorough, professionally designed press releases that conform to industry format. One of the best ways to get publicity for anything is to give away samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today. I’m proud of the work our team at Transport Topics has done in trade show coverage.

Transportation 93

Transportation Meeting Media Newspapers 93

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? In contrast, 63% of buyers said that insights into industry trends were helpful.

B2B 71

B2B Interviews Crisis Trade Shows 71

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. The automotive industry isn’t the only space seeing change.

Automotive 65

Automotive Technology SEO Engineering 65

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

5W PR

APRIL 13, 2020

A byline is content on a publication that features the authors name. Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. The term “byline” is the part that shows the readers of an article who is the writer behind it. Create a Relevant Bylines.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Agility PR Solutions

JANUARY 30, 2019

Perhaps you want to set your company as an industry leader, or you want to hold a series of talks and reception to build up your reputation in the industry. Or perhaps you are attending a trade show, […]. There are many different corporate events that businesses have a vested interest in either attending or hosting.

Trade Shows 66

Trade Shows Brand Branding Reputation 66

Landis PR

FEBRUARY 7, 2022

Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. A while back, a client swore to me that if I could get him a specific hit in a specific trade publication, he’d be hitting all his goals with the attendant buzz.

B2B 52

B2B Communications Trade Shows YouTube 52

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52