article thumbnail

#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

article thumbnail

Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation. Driving Healthcare Innovation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Hospitals also look for recognition at the local level. Hospitals want and need people to be searching for them locally, within reasonable driving distance. Christopher S.

article thumbnail

Crenshaw Team Adapts To The WFH Life

ImPRessions - Crenshaw Communications

With New York named the epicenter of the COVID-19 pandemic, the Crenshaw team, along with so many other local businesses, will follow the lead of our governor and leading health experts. For those of us still in the city, there’s always that 7:00 pm cheer for our amazing healthcare providers. See you on Zoom!

article thumbnail

What media layoffs mean to PR professionals

Landis PR

Local newsrooms are also experiencing reductions in staff. Let’s take the healthcare trade media as an example. With fewer healthcare reporters covering news, it has become more difficult to get stories published about new drugs, medical breakthroughs, and other healthcare-related topics.

article thumbnail

What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth.

Media 310
article thumbnail

Leadership Communications Lessons Of COVID-19

ImPRessions - Crenshaw Communications

In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. It’s the state and local executives who seem to be winning the PR war. Here’s how the best communicators are navigating the crisis.