article thumbnail

Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

Beyond their primary role as conduits between the American public and the military , military public affairs officers often want to build relationships with entertainment stakeholders. A control group of 76 participants received an unrelated clip to watch, having been randomly assigned to this condition. Photographs.

article thumbnail

Why You Should Consider Hiring Military Service Members and Veterans in Your Organization

PRSay

On the positive side, these military members and veterans are often exceptionally well-trained in leadership, and they understand discipline and live up to commitments even when they are tough. Navy broadcast journalist, retired VA Public Affairs Officer, and owner of Paula Pedene and Associates. Photo credit: bumble dee ].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Establish an internal management working group supported by the appropriate professional advisers as required.

article thumbnail

Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

article thumbnail

Research, Communication Crucial Before Collaborating With Influencers

PRSay

The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. A couple of months later, in May, the Navy began receiving pushback online from active-duty service members and veterans groups over its collaboration with Kelley.

article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

A strong personal brand will provide reassurance and leadership during a crisis, while a negative personal brand may exacerbate the situation and damage the reputation of the business further. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation.

article thumbnail

Leading With Ethics During COVID-19

PRSay

With such a wide-ranging group to reach, we wanted to ensure that we did so ethically and honestly during the standup. We provided weekly training sessions to ensure that public affairs officers could hone their skills. We also alerted VHA leadership as to what we were hearing, and they were able to respond.

Ethics 202