Remove Groups Remove Leadership Remove Public Affairs Remove Reputation
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

Beyond their primary role as conduits between the American public and the military , military public affairs officers often want to build relationships with entertainment stakeholders. A control group of 76 participants received an unrelated clip to watch, having been randomly assigned to this condition. Photographs.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Establish an internal management working group supported by the appropriate professional advisers as required.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple.

Facebook 224
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The ESG opportunity for public relations 

Stephen Waddington

ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. We examine the role of public relations, the developing regulatory environment and emerging frameworks. The leadership and management concerns grouped under the heading of ESG aren’t new.

Publicity 197
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What to Look for When Choosing a PR Agency 

Landis PR

Finding the right agency is more than hearing great ideas and understanding reputations. Is it your company’s style to meet and spitball ideas or are you more of a “let’s review the slides” sort of group? You should feel confident in your potential agency’s leadership and team members and their ROI programs/metrics.

Agency 52
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with. Faculty talk trends and current events.