ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

An elevated application of video technology is found in the not so new practice of gamification. Gamification, the use of gaming elements in non-game concepts to enrich content, is simply a tool designed to boost engagement by making education or instruction fun and interactive.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

JULY 17, 2017

Gamification simply shapes the digital experience. Meeker speculates that our conditioning to gamification is a prelude to human-computer interaction. So, any company who doesn’t already have a plan for how to proceed and how to communicate to customers and stakeholders in the wake of a malware episode should get busy now.

Trends 159

Trends Mobile Advertising Advertising 159

Waxing UnLyrical

JUNE 4, 2014

Holistic commerce and media involve opening the door to gamification and meeting the customer halfway in their environment, including on social media, mobile devices, through beacon technologies while in store, at kiosks, and more. Gamification. Expect the future to bring more of this kind of involvement.

Mobile 101

Mobile Community System Social Media 101

5W PR

APRIL 7, 2020

Consider a mini awards program or other gamification tactics for further engagement. Sharing in joy is just as critical as commiserating when times are tough to keep employees feeling like their contributions are both meaningful and necessary.

Employee 88

Employee Video Tools Meeting 88

ImPRessions - Crenshaw Communications

MAY 28, 2019

A smart brand will look at its own apps, social content, events, gamification, and experiences to connect fans with one another and above all, entertain them. It’s a brand that doesn’t take itself seriously, yet its mission, which is captured in its tagline, “Words Matter,” elevates its mission. Find your tribe.

Brand 249

Brand Branding Insurance Insurance 249

Waxing UnLyrical

MAY 7, 2012

Then add gamification, and you’ve got a whole new level of engagement. This summer, Razoo’s Twive and Receive (pronounced like Give and Receive) is adding a twist to what we’ve seen to be some tried-and-true pieces of gamification. Gamification + Giving = Good. However, this takes planning a strategy.

Nonprofit 84

Nonprofit Community Local Social Media 84

The Hoffman Agency

SEPTEMBER 18, 2023

The campaign incorporated gamification and augmented reality, making the brand more approachable and compelling to those who were not familiar with the company.

Brand 36

Brand Branding Local Engineering 36

Cision

APRIL 17, 2015

I once bet my friend that I could goad one of our colleagues into saying “gamification” more than 10 times during a meeting that had nothing to do with that topic. It’s acceptable to want to be recognized for doing exceptional work. Just ask for it. I love playing games.

Employee 120

Employee Travel Survey Pitching 120

Cision

MARCH 30, 2017

Perhaps using a gamification system to have users show media preference or some other creative means of media attribution would be useful. Blending images and video is commonplace on platforms such as Facebook and Snapchat, and makes the content more diverse and exciting.

Instagram 120

Instagram How To Video Examples 120

MaccaPR

OCTOBER 29, 2019

Walgreens even offers a gamification component that rewards consumers for making healthy choices and tracking them through the app. Scan it in the app. Have a question for the pharmacist? Connect with an expert 24/7 for free. Buying an item and wondering if there are coupons? Check the app.

Brand 90

Brand Branding Marketing Enterprise 90

Cision

MAY 14, 2015

We are using SocialToaster and have created gamification for the users to make it fun. We are working with a major healthcare brand on recruiting their biggest advocates: employees, sales teams and external partners to opt-in to sharing their social content.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Waxing UnLyrical

MARCH 1, 2012

It examines whether “giving days” – such as last year’s Give to the Max DC, which used gamification to give additional awards to the nonprofits and donors that raised the most money – can strengthen nonprofit communities. 58% of the nonprofits recruited new donors.

Nonprofit 61

Nonprofit Community Training Case Study 61

Waxing UnLyrical

JUNE 21, 2018

Introduce leadership boards, project collaboration – even gamification! Inspired employees are more likely to want to be part of movement in the organization. This may not be possible in every case, but you can start small. At the same time, make sure to keep it personal Just like interpersonal skills, authentic advocacy is an artform.

Brand 50

Brand Branding How To Employee 50

The Resolution Blog

NOVEMBER 25, 2015

Email tracking, remote working & gamification sell ins. How to share your best coverage on LinkedIn. Was your campaign nominated for a PRWeek award? Show off your coverage using this SlideShare hack now! Could this be the PR team of the future? We interviewed the Neoman comms team to find out the secrets behind their success.

eBook 120

eBook Google Tools Analytics 120

Cision

JULY 18, 2016

Predicting a fad versus a trend isn’t a talent of mine, but there are gamification dynamics that may determine whether Pokémon Go achieves a consistent scale or goes the was of the Macarena. ” Gaming fatigue occurs when games give you less gratification over time, eventually causing you to quit the game altogether.

Case Study 120

Case Study Mobile Google Facebook 120

Cision

JUNE 26, 2017

Although these kinds of hashtags may be helpful in some contexts (gamification, contests), they are used much less frequently than community hashtags. An example of this might be #cision. These types of hashtags are useful for brands to discover attributed posts.

Instagram 109

Instagram How To Mobile Community 109

PR in High Definition

DECEMBER 14, 2016

Pokémon Go’s lifespan was even shorter and showed us the perfect use of gamification technology, but failed on retaining users. The only thing we know for certain is that nothing is certain. In the media world, this year Vine died after only three years of being a ‘thing’. Its update announcement this week may be too little too late.

YouTube 48

YouTube Training Survey Social Media 48

The Resolution Blog

JULY 30, 2019

The campaign was created by Wieden+Kennedy Shanghai and used a multichannel approach that integrated social media engagement, immersive experiential marketing, and gamification. Takeaways Use Instagram in tandem with other forms of marketing and PR.

Instagram 120

Instagram Examples Brand Branding 120

PR 20/20

MAY 26, 2016

Other features to consider include social counters or gamification modules, among many others. Also ensure you’ve integrated commenting in some form. A few of the most popular options include Facebook, Disqus and Livefyre. Check out HubSpot’s 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance for more.

Blogging 51

Blogging Brand Branding How To 51

Beyond PR

JUNE 27, 2017

Although these kinds of hashtags may be helpful in some contexts (gamification, contests), they are used much less frequently than community hashtags. An example of this might be #cision. These types of hashtags are useful for brands to discover attributed posts.

Instagram 69

Instagram How To Mobile Community 69

PR Conversations

APRIL 21, 2016

And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy.

Employee 40

Employee Internal International Corporate 40

Contently - Strategy

JANUARY 9, 2019

In order to retain that audience, Paul has become very reliant on things he knows will get their attention: gamification, high-energy stories, and shocking imagery. The 21-year-old YouTuber has built an insane, lucrative empire through video content aimed at children.

Video 90

Video Brand Branding YouTube 90

Contently - Strategy

JULY 31, 2019

Gamification. Gamification is a psychological trick that inspires us to enter sweepstakes, pour hours into Candy Crush, and buy all our lotions at Sephora just to watch those loyalty points rack up. Some especially savvy media companies have played with gamification in recent years. Hub and spoke.

Content Marketing 85

Content Marketing Marketing Media SEO 85