Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Did you know? Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It may be vanilla, but the healthy aging story just writes itself. The fashion factor. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. The business pitch. We aren’t predicting any PR winners here today. The health angle.

Sports 149

Sports Fashion Print Pitching 149

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to.

Meeting 66

Meeting Automotive Media Airlines 66

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. If you get an inquiry, you need to respond in a timely fashion. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Bianchi Biz Blog

NOVEMBER 12, 2021

The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. All great stories make clear why whatever you’re writing about matters to the audience. What advice do you have for PR people that want to pitch you?

Automotive 52

Automotive Meeting Report Media 52

Sword and the Script

OCTOBER 15, 2019

I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. 2) Use paid social to showcase your earned media.

B2B 79

B2B Facebook Advertising Advertising 79

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Critical Mention

FEBRUARY 27, 2020

The rise of social media shortened the lifespan of a new story. With the lifespan being shorter, leveraging the media opportunity is more critical than ever before. Being fashionably late in world of social media just doesn’t work. Articles will get shorter and video will remain king. SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

Flatiron Communications

APRIL 8, 2020

This is the opening line for far too many PR story “pitch” letters emailed to journalists. He writes: At first glance, Ms. I remember in the aftermath of 9/11, I was asked by more than a few reporters whether it’s OK to recommence story-pitching to journalists. To call it a cliche would be to state the obvious.

Pitching 41

Pitching Fashion Travel Crisis 41

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Journalistics

JANUARY 24, 2016

These posts represent the types of things you might not want to write about again. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals.

Software 121

Software Case Study Advertising Advertising 121

Polaris

FEBRUARY 16, 2015

1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food. Media Relations'

Banking 100

Banking Media Local Survey 100

Waxing UnLyrical

MAY 18, 2016

If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. In a similar fashion, feature a compelling moment in your pitch. What is something you would like to accomplish in the future? Open with a moment. “If Don’t start with fixing the sandwiches,” says communications coach Ann Wylie.

Fashion 75

Fashion Survey Education Corporate 75

Sword and the Script

FEBRUARY 10, 2015

Reporters are usually pretty busy – sure we all are – but what’s unique in a high tempo of writing (or broadcasting) is the transition from one topic to the next. News happens fast, and so it’s quite likely if the pitch or announcement is big news, more than one outlet is going to cover it. PR earned media media relations PR tactic'

Interviews 60

Interviews Media Fashion Report 60

Shift Communications

MAY 26, 2015

Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g., Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there!

Print 60

Print Product Launch Fashion Report 60

Journalistics

JANUARY 24, 2016

These posts represent the types of things you might not want to write about again. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 13, 2016

However, you may have to make a business case for it the first couple of times and pitch it as an experiment. In this sense, the webinar doubles as something akin to an old-fashioned press conference. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use.

B2B 60

B2B Infographics Interviews eBook 60

Bad Pitch Blog

DECEMBER 18, 2006

Anyone getting this service can tell you it’s equal parts entertaining and educational--all while bringing solid media leads to you via email. The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm.

Creativity 40

Creativity Pitching Fashion Education 40

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 34

Media Mobile Pinterest Journalism 34

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 93

Social Media Marketing Media Creativity 93

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 28

Media Mobile Pinterest Journalism 28

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings.

Publicity 90

Publicity How To Course Facebook 90