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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

What is the most difficult ethical challenge you ever confronted? Not so much that you tie yourself in knots trying to meet your audience, but enough so that you understand not everyone is coming to your issue from the same level of understanding. What is the best piece of ethics advice you were given? It lacks originality.

Ethics 69
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Meeting Marc C. Whitt

Wadds Inc.

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

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Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Ethical Voices

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also consider myself a storyteller at heart. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. I’m a multicultural communication strategist.

Ethics 72
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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.