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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147
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Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV

Maxim Behar

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.

Ethics 64
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Write unique alt text for each image. Be clear and concise.

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Surviving in a Pay-to-Play World

Journalistics

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently - Strategy

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Display expertise. Conduct an SEO audit.

SEO 134