Communications Conversations

OCTOBER 13, 2016

In the lobby, I usually come across a potpourri (I just wanted to say “potpourri” in a blog post) of agency vendors. And guess what they were wearing? But, what if during your meeting with that younger client, you get pulled into a last-minute meeting with his/her boss which is the SVP of marketing?

Meeting 60

Meeting Agency Google Creativity 60

Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! Today I’m swapping the words “press release” for the acronym “ RFP ” in the hope that we may collectively change what I view as a deeply flawed process of engagement. And I’d like to hear your ideas about what works and what doesn’t. Press Release!

Agency 60

Agency Social Media Government System 60

Practical Law Construction

DECEMBER 1, 2020

What happens to a copyright licence on termination of the contract? In addition to the inherent tension as to who owns the copyright material, which we discussed in our first blog , there is sometimes a question as to whether payment should be made before a copyright licence is granted.

Construction 52

Construction Technology Course Blogging 52

ZudePR

MARCH 22, 2018

1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 What book? #1 In 2014, I spent the entire year obsessed with SEO and digital marketing. This blog post showed me another way. D: What is KDP Select ? F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. What’s more, we promised that rebuilding the effectiveness of your YouTube channel could be completed within 30 days for most brands – if you already followed our five previous prescriptions for healthy YouTube channels. You say that you "don’t need no doctor?"

YouTube 61

YouTube Video SEO Trade Shows 61

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. You know what lying feels like.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Trick or Tweet?

Small Business 51

Small Business Tourism Measurement Social Media 51

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. ” That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. .” Think about a company like Home Depot.

Social Media 60

Social Media Brand Branding Media 60

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Bad Pitch Blog

MAY 13, 2009

En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. You don’t have to ask how the kids are and what the weather’s like or even pretend to car; you just have to ask your question or get right to your pitch and press Send. Look at your own inbox.

Pitching 40

Pitching Film Radio Twitter 40

Bad Pitch Blog

MAY 23, 2006

Do they not read my blog? Do they have no clue what''s happened in my life in the past five days? I do not read Robert Scoble’s blog, but I knew about his situation. Blogs are linked, tracked back to, tagged, pushed out via RSS, aggregated by automated sites and catalogued by search engines. Even in phone calls.

Pitching 40

Pitching Engineering Blogging Google 40

Bad Pitch Blog

JUNE 1, 2009

Peter Shankman’s invaluable helpareporter.com (HARO) has been providing free many-times-daily queries to PR folk and a lot of others who want to be quotable sources for quite some time—doing what he can to help us get connected. Shankman’s followers are blocking the doofus, (name deleted to protect the idiot) en masse.

Pitching 43

Pitching Social Media Twitter Corporate 43

Bad Pitch Blog

APRIL 12, 2009

That stopped the coasting of our PR colleagues: No one can do what was once de rigueur , that "my report reads fine so I''m doing well" kind of PR. Marketing speaks in a foreign language--why not us? And now the business types get an acute whiff of what we do. I remember 1990 like it was yesterday.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? Good relationships start with a thorough understanding of what it is your stakeholders value the most.”. Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40