Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. AI represents a significant growth opportunity for the UK.

Internal 84

Internal International Ethics Communications 84

Sword and the Script

SEPTEMBER 28, 2021

The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. 31% said a lack of security and privacy features, and. Image credit: Unsplash and respective study. Martech cybersecurity tops the list of procurement considerations .

Survey 114

Survey Software Technology Tools 114

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Melissa Agnes

APRIL 16, 2014

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. Various studies have shown that most doctors have only a few reviews and, as a result, they suffer from sampling bias.

Reputation 199

Reputation Privacy Software Insurance 199

David PR Group

MAY 27, 2015

After learning that a fellow employee was fired for lying on his application, Geffen sorted every piece of mail coming into William Morris. A CareerBuilder study last year found that more than 40% of employers review applicants’ social media accounts, and more than half found information that caused them not to hire an applicant.

Google 40

Google Reputation Privacy Fashion 40

Journalistics

NOVEMBER 20, 2014

Here’s a list of the things I wish somebody had told me when I was studying in college (or not studying if you want to know the truth). Avoid drugs – you don’t need drugs to have fun or to stay up all night studying. We all Google potential employees these days. Trust me, I didn’t do this and easily could have.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”.

Creativity 78

Creativity Study Survey Advertising 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 111

Education Employee Measurement Agency 111

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

PR in High Definition

MAY 24, 2023

There has been a huge reaction from education leaders, worrying about such tools being used to help students cheat their way through their studies, or fearing that they will be fed incorrect information. On the other hand, in the workplace, GenZ employees have bought into the AI hype.

Google 62

Google Engineering Tools Privacy 62

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. 27) Executives and employees as the way through the clutter.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

AUGUST 19, 2019

Studying at university is a consumer experience. Personal relationships, privacy, social life, and timekeeping are all potential flash points. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. That’s a good thing. Good luck.

Comparison 102

Comparison Privacy Employee Construction 102

Ethical Voices

NOVEMBER 21, 2022

Are managers and employees held equally accountable for ethics violations? Companies are responding appropriately to employee reports… …Unless you are Twitter. Do ethics matter to employees? Leading in an Age of Employee Activism . Privacy, Crisis and Big Data . And only a few deal with sports…. . Disclosure?

Ethics 73

Ethics Sports Employee Privacy 73

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations.

How To 198

How To Instagram Social Media LinkedIn 198

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Like the impact of employees, social media posts, what industry analysts or legal are saying, or whatever their lobbying arm is donating to. Your customers, employees, or other stakeholders may well be talking about things that can or will actually move the business. But when they took a longer view, they did find an impact. “We

Analytics 40

Analytics Crisis Data Measurement 40

PR 20/20

NOVEMBER 29, 2018

Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry. However, this won’t happen without a focus on privacy, ethics and morals. Experimenters (16%): Organizations that are piloting or adopting AI without deep understanding.

Marketing 47

Marketing Technology Training Privacy 47

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations.

How To 57

How To Instagram Social Media LinkedIn 57