ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]? Where do you get your news? The post Want To Work In Tech PR?

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Your employees should also have a clear understanding of your mission and vision statements.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 78

Automotive Mobile Technology Resources 78

Ethical Voices

SEPTEMBER 18, 2023

And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.”

Journalism 134

Journalism Media Relations Report Media 134

Prohibition

NOVEMBER 10, 2021

Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 175

Facebook Community Advertising Advertising 175

ImPRessions - Crenshaw Communications

MARCH 15, 2017

BP was forced to rely on inexperienced employees in the first critical days after the accident. Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. Bad timing.

How To 149

How To Government Product Launch Internal 149

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. In addition to videos, add product photos and even office photography (i.e., office building, reception area, employees working, etc.).

Media 68

Media Leadership Product Launch Television 68

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Claims of sexual harassment by an employee might trigger this response plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

Pitching 228

Pitching Agency Social Media Creativity 228