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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 151
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. The Gray Area of Communicating a Point of View. click image for higher resolution).

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 90
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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

A pioneer in fusing social work, communications and data science, and the most cited and recognized scholar studying how groups constructed online can influence behavior offline, Patton helps organizations create processes that connect employees with customers, enabling their products to affect people more broadly.

Local 99
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). There’s another factor at play here too – and that’s the track record of M&A in PR software. Third largest in the U.S. PR tech mentions.

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Why should diversity and inclusion be at the heart of every organization?

The Hoffman Agency

As for HR software company Workday, it reveals that only 54% of French companies have embraced diversity. A better working atmosphere and more creativity Particularly from the point of view of employee well-being, diversity and inclusion contribute to creating a work environment where employees feel respected, valued and included.