Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I go back to technology, data privacy, and AI.

Ethics 78

Ethics Privacy Data Financial 78

PRSay

SEPTEMBER 22, 2016

If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. And its clear people do want businesses to act ethically , but they are by far more concerned with the core competencies of a business such as delivering high-quality products or services and good customer experiences.

Brand 108

Brand Branding Survey Customer Service 108

PR in High Definition

MAY 24, 2023

On the other hand, in the workplace, GenZ employees have bought into the AI hype. Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction.

Google 62

Google Engineering Tools Privacy 62

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

Brand 149

Brand Branding Storytelling B2B 149

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mindful Marketing

NOVEMBER 6, 2021

For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. next year, down from 6.4%

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

MAY 23, 2018

The important thing to remember is that the GDPR is primarily concerned with handling data ethically and according to the intended purpose. You must include details of your legitimate interests in your privacy information. limited to the Privacy Shield framework ) as providing adequate protection. Data Processor.

Privacy 48

Privacy Data Policies Tools 48

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

NOVEMBER 29, 2018

Festetics said, “ It is important for the team to understand the basics of machine learning and AI to be able to identify game-changing opportunities for the company, be it for commercial, supply, logistics, or employee-related topics.” However, this won’t happen without a focus on privacy, ethics and morals. Be curious.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190