Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov.

Brand 145

Brand Branding Nonprofit Government 145

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. Here’s the ideal world.

Ethics 78

Ethics Privacy Data Financial 78

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. A digital newsroom is an online hub where journalists, bloggers, and the public can access press releases, images, videos, and other media resources related to an organization.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Solo PR Pro

DECEMBER 14, 2021

The small but mighty agency has grown to include four full-time employees and a few independent contractors, all operating with the same client-first philosophy Bob started his PR career with nearly a decade ago. Internally throughout the first 12 months, I had a lot of thoughts like, ‘If I don’t bring clients on, I don’t feed my family.’

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Meeting Journalism Interviews Employee 100

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. Internal communication and employee engagement have emerged as critical functions in the past six months. I’m backing Pete Holt for CIPR President in 2022.

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Meeting Government Energy Employee 78

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

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Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Progress is slow.

Government 103

Government Education Print Ethics 103

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

PRSay

AUGUST 1, 2016

The Committee also promotes awarding the PRSA Chapter Diversity Awards annually during the PRSA International Conference Diversity Mixer. To learn more about PRSA resources, chapter initiatives, and Chapter Diversity Awards application information, please visit www.prsa.org/diversity.

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Resources Education Ethics Corporate 60

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A personnel crisis is a blanket term used to describe any event that can create a stressful or unpleasant work environment for employees. Man-made disasters. Planning during an emergency is not a good idea.

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Crisis Management Crisis Financial Reputation 62

PRSay

AUGUST 15, 2016

Domestic and international terrorism, in all its manifestations, can cause extreme anxiety, feelings of helplessness, and xenophobic and racial mistrust. Nevertheless, we are expected to compartmentalize our feelings, go to work each day with a sunny disposition, and be productive employees and engaging team players, right?

Ethics 60

Ethics Leadership Resources Employee 60

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. How can we find employees who have the potential to be leaders and leaders? This transparency makes the world far more ethical than it used to be. Back then, many people asked me what business ethics was.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. If resources are insufficient, then we should prioritize publics according to the impact the organization has on them or the impact they have on the organization.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. The addition I would make today would be resources for long term post-crisis support. My argument supports your points, that individuals need wider support.

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Crisis Crisis Management Leadership Training 63

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. You can find her portfolio at [link].

Sports 0

Sports Leadership Internal International 0

Where the Fishermen Ain't

JUNE 13, 2014

Today, Edelman joins other agencies — including Ogilvy & Mather , Burson-Marsteller , FleishmanHillard , Ketchum , PNConnect , Peppercomm and Allison + Partners — in affirming a commitment to abide by Wikipedia principles and ensuring that employees and clients do the same. BBC , "PR firms pledge ''ethical'' use of Wikipedia".

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Wikipedia Agency Ethics Reddit 44

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Because it’s the biggest one in NZ, and while there’s stuff that could be better, overall it does things pretty well given its available resources. When people “get it” about PR.

Real Estate 71

Real Estate Local Government Internal 71

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

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Writing Communications Marketing B2B 194

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority? How do you develop employees? Ask questions like: Is diversity something you champion? Is your environmental impact a priority?

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Strategy Brand Branding How To 138

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. Recently named Dean of the College of Engineering at The Ohio State University, Howard specializes in developing robotic and AI technologies that improve our daily home, life and work interactions, while addressing ethical concerns when deploying these systems to serve society.

Leadership 62

Leadership Policies Engineering Technology 62

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s why companies need to keep track of the right journalists and outlets because otherwise, they end up wasting their time and resources.

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Trends Data SEO Consumer 88

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: Code of PR Ethics? ). billion ,” according to a new report from Burton-Taylor International Consulting.

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Survey Marketing B2B Study 178

Beyond PR

JUNE 16, 2017

Their code of ethics. Staffing and internal resources and the. Most notably, the bill would repeal: Requirement to disclose the ratio of median annual compensation of all employees and compensation of The CEO. Potential conflicts of interest. Methodology behind proxy voting policies and voting recommendations.

Financial 68

Financial Policies Banking Resources 68

Sword and the Script

APRIL 27, 2019

The Journalist’s Resource , an organization based at the Harvard Kennedy School, recently summarize peer-reviewed research that found hundreds of job descriptions for open journalist positions emphasized marketing skills. 2% said “personal safety and security issues.”. A deluge of pitches. “75% What influencers does PR use?

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Survey Journalism Study Pitching 93

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes. Be curious.

Marketing 47

Marketing Technology Training Privacy 47

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. On this front, the Center for Health Care Strategies (CHCS) offers resources for improving health literacy through content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. On this front, the Center for Health Care Strategies (CHCS) offers resources for improving health literacy through content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PRSay

NOVEMBER 29, 2023

To help inform the decision-making process, PRSA recently added a section to the website providing an array of resources for member use. Panelist Alison Taylor is executive director of Ethical Systems, an organization based at New York University, where she is also a professor at the Stern School of Business. she said.

Leadership 107

Leadership Employee Crisis Management Resources 107

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. I would suggest not just for employees, but also for communication teams.

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Employee Internal International Corporate 40

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Brand 78

Brand Branding Media Government 78

Flack's Revenge

MAY 17, 2018

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’ After all, we want to be a friendly resource. But they have agendas too.

Ethics 120

Ethics Banking Journalism Guidelines 120