Business Wire
SEPTEMBER 1, 2023
Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services.
ImPRessions - Crenshaw Communications
AUGUST 30, 2023
Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” On the surface, this seems logical, but dig a l
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Steve Barrett on PR
AUGUST 31, 2023
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables — but PR pros have yet to fully get their arms around it.
Onclusive
AUGUST 30, 2023
As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reput
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
AUGUST 29, 2023
Hollywood finds itself in a state of uncertainty as two major unions, the Writers Guild of America (WGA) and SAG-AFTRA, are on strike, and there are no immediate plans for restarting negotiations. The Alliance of Motion Picture and Television Producers (AMPTP) has stated that the unions have been unwilling to compromise on key issues, such […] The post How the Ongoing SAG Strike Impacts New Film and Television Releases appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
AUGUST 30, 2023
Have you ever looked at your reflection in the mirror and really told yourself that you love yourself? This practice helped Christine Howard shift her mindset and life after a breast cancer diagnosis and difficult, unexpected divorce! As a leadership lifestyle mentor and self-love guru, Christine shares her tips for living radiantly after adversity.
NewsWhip
AUGUST 30, 2023
As of the beginning of July, NewsWhip has added all Substack subdomains to its web library, giving us complete coverage of the platform. Users will now be able to search Substack newsletters in NewsWhip the same way they would any web coverage, and see how that level of engagement compares to other publications around the web. What is a Substack? Substack is a content platform that allows creators to create newsletters and more, which they can then use the platform to monetize.
Ronn Torossian
AUGUST 26, 2023
Technology is changing people’s lives. The home and houseware industry is one area seeing major advancements. Smart home technology is making homes more connected, efficient, and convenient. From kitchen appliances to cleaning devices, technology is revolutionizing how people live in their homes. Smart home automation Home automation is a key aspect of the smart […] The post How the Integration of Technology is Revolutionizing the Home and Houseware Industry appeared first on.
PRSay
AUGUST 30, 2023
As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
AUGUST 29, 2023
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. That’s according to a survey of 20,000 consumers by the market research firm GWI.
Garrett Public Relations
AUGUST 27, 2023
As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. (Here’s an example.) But, do … Do Editorial Calendars Still Matter When Pitching the Media?
Prowly
SEPTEMBER 1, 2023
What is a press release for music? It’s an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […] The post How to Write a Music Press Release (Examples & Templates) appeared first on Prowly Magazine.
Stuart Bruce
SEPTEMBER 1, 2023
The Dublin Conversations is a fascinating project looking at the potential future of public relations and communications. Its cofounder is my old friend Andy Green … © Stuart Bruce - How to create a purposeful future for public relations was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Presspage
AUGUST 29, 2023
In today's rapid media landscape, staying ahead of inquiries is non-negotiable for businesses aiming to shine and secure widespread coverage. But the challenge of handling these inquiries is real. The chaos of juggling forms, emails, whatsapp, phone calls, notes, and spreadsheets is a thing of the past. When your company is involved with both investors and the media, the pressure from inquiries is double demanding.
Stern + Associates
AUGUST 30, 2023
When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase engagement, bring in new customers, reach employees or create messages that resonate.
Prowly
AUGUST 30, 2023
The majority of PR professionals surveyed (67.8%) in The State of PR Technology 2023 are already utilizing AI in their work. These numbers mean the growing link between AI and Public Relations is undeniable. So let’s take a closer look at how PR professionals are using AI. How artificial intelligence in the PR industry is already changing […] The post AI in Public Relations: the Benefits and Risks of Change appeared first on Prowly Magazine.
Stuart Bruce
AUGUST 29, 2023
The last week has seen football (or soccer for our US friends) engulfed in three extraordinary crises. Manchester United’s handling of the Mason Greenwood issue … © Stuart Bruce - Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Mindful Marketing
AUGUST 26, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing There are many ways people are rewarded for good work, but few are as immediate as monetary tips. Restaurant servers have long received confirmation and big parts of their compensation from gratuities, but recently many other service providers have started tapping the same propensity for generosity.
HMA Public Relations
AUGUST 31, 2023
After recently attending the 2023 PowerUp Conference, which focuses on creating conversations and engaging content to help women be more successful in the world, Abbie Fink is sharing how to RESET and prevent guilt when putting yourself first. Find out more!
Culpwrit
SEPTEMBER 1, 2023
By Torod B. Neptune Great leadership is one of those things that can be difficult to define, but you know it when you experience it yourself. That’s one of the reasons why it is so valuable for aspiring leaders to have mentor figures who can teach them and help them grow. I’ve been lucky… Continue reading Lessons from Leaders I Admire The post Lessons from Leaders I Admire appeared first on Culpwrit.
NewsWhip
AUGUST 31, 2023
It’s 2023, and sustainability is now more important than ever in our socially conscious world. Given this year’s intense global heatwave and Canada’s record-setting series of wildfires, there are, understandably, growing concerns about the environment. This highlights the urgency of informing more people about our climate crisis and understanding the steps we can take to protect the planet.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
5W PR
AUGUST 31, 2023
Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. In a highly competitive market, standing out and capturing the attention of the target audience is essential. Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression.
HMA Public Relations
AUGUST 30, 2023
Do you consider the importance of building trust and credibility when crafting your communications strategy? Rayna Burgett discusses the importance of establishing trustworthy relationships in this blog post.
Reputation Us
AUGUST 28, 2023
I was fortunate to be invited and attended Saturday’s (August 19) MidwestCon in Cincinnati. What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions.
Burrelles Fresh Ideas
AUGUST 29, 2023
While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. The US is commonly likened to a cultural melting pot, where many backgrounds combine to create a vision of diversity.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
5W PR
AUGUST 30, 2023
As one of the largest online marketplaces in the world, Amazon offers a tremendous opportunity for brands to reach a massive audience and drive sales. Creating an Amazon Storefront allows brands to showcase their products in a personalized and branded shopping experience. However, with millions of sellers and products on the platform, driving traffic to an Amazon Storefront can be a challenge.
HMA Public Relations
SEPTEMBER 1, 2023
Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.
Bianchi Biz Blog
AUGUST 31, 2023
When looking for resources to help keep up to date on all things trucking, podcasts are a great go-to. But with a multitude of options available, it can be hard to narrow down the best podcasts to focus your time on. So, we’ve done the research for you. We’ve come up with a list of top podcasts of value for suppliers in the trucking and off-highway sectors.
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