Business Wire
SEPTEMBER 22, 2020
On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States. Interest in the election is remarkably high; a Pew Research Center survey indicates that 83% of registered voters say it ‘really matters’ who wins the presidency, up from 74% four years ago.
Ronn Torossian
SEPTEMBER 21, 2020
Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. It’s essential for any business looking to remain a relevant competitor within their own industry, because anyone that doesn’t adapt to all of the changes soon is not going to […]. The post Growing a Business With 2020 Marketing Trends appeared first on.
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Onclusive
SEPTEMBER 25, 2020
Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world. Join Arunav Sinha , VP of Global Communications at Coursera, and Enid Maran , Managing Director, Global Head of Customer Success & Operations at Onclusive, as t
Cision
SEPTEMBER 24, 2020
It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
SEPTEMBER 21, 2020
There’s a new social media app taking the world by storm. It’s called TikTok. Ever heard of it? . Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
SEPTEMBER 25, 2020
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […].
Cision
SEPTEMBER 22, 2020
När SCA:s hygiendel skulle knoppas av och börsintroduceras som ett eget bolag var Joséphine Edwall Björklund med och arbetade fram kommunikationsplanen och det nya varumärket Essity.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2020
It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and this one was no exception.
Prowly
SEPTEMBER 22, 2020
In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise. While bigger organizations can afford to work with professional PR firms to expertly manage all PR-related affairs, your humble startup likely doesn’t have the budget to do […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
SEPTEMBER 23, 2020
The media database is a tool for curation. It provides PR pros the means to find and connect with their ideal advocates. It may even offer some insight on a specific journalist via areas of interest or social media links. But a database is only as effective as the PR pro wielding it. If you […]. The post Why research is a crucial ingredient in building your media list appeared first on Agility PR Solutions.
Cision
SEPTEMBER 22, 2020
Vi bad tre experter reflektera över vilka utmaningar som väntar för kommunikatörer framöver.
PRSay
SEPTEMBER 21, 2020
Carolynn Johnson is a fan of the ICON 2020 theme — “Strategic Communications: Navigating a World Disrupted.”. “I am excited to know that disruption is part of the theme. People need to understand how they can show up and be part of a solution. Right now, look where unchecked, unbalanced repetitiveness has gotten us,” says Johnson, CEO of DiversityInc , a data, consulting and strategic advisory company.
Prowly
SEPTEMBER 21, 2020
Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
SEPTEMBER 20, 2020
2020 has been a year many of us would like to forget. COVID has upended most industries, many businesses have suffered fatal damage, and for the survivors, it remains a long road to recovery. Communications agencies are likewise paying the price, starving for elusive new business that has proven even harder to find than during […]. The post How can agencies drive new business during COVID?
Cision
SEPTEMBER 22, 2020
Cision continues our media analysis of the 2020 U.S. election with a look at the latest media coverage around presidential town halls and the supreme court.
Sword and the Script
SEPTEMBER 22, 2020
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. That number has grown a total of 25% in three years. Digitally savvy PR pros have adopted newer techniques to cut through the clutter, but what about the traditional tactics, like embargoes and exclusives?
Prowly
SEPTEMBER 24, 2020
Reputation management, once known as Public Relations (PR), is not a simple concept anymore. Everyone appears to have their own definition, but no matter how you look at it, you have to agree that it’s changed a lot in the last 15 years or so. Even though reputation management still clearly focuses on creating and […]. The post Tips for Effective Online Reputation Management appeared first on Prowly Magazine.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
SEPTEMBER 25, 2020
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufactu
Cision
SEPTEMBER 24, 2020
A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss!
Agility PR Solutions
SEPTEMBER 22, 2020
This year’s holiday shopping season is sure to be unlike any other—and with more and more consumers avoiding physical stores, brands and retailers will need to make sure their online-shopping experiences rise to the occasion. New research from AR and web-based 3D tech firm Vertebrae explores shopping behaviors during the ongoing pandemic as retailers prepare […].
Stephen Waddington
SEPTEMBER 23, 2020
Organisations need to learn to live with the COVID-19 virus and plan for further waves. How are you? The reality has hit in the UK in the past 24 hours that COVID-19 will continue to dominate our lives for at least the next 12 months. It feels bleak. There’s a foreboding “here we go again” tone to the conversations that I’ve had today. Much of organisational COVID-19 planning to date has focused on recovery.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Awario
SEPTEMBER 23, 2020
There's a lot of magic to the Harry Potter saga and the impact it has had on millions of readers around the world. We used the magic of the social listening tool Awario to determine the best book, movie, and character in the franchise as seen by the muggles on social media.
Cision
SEPTEMBER 22, 2020
Jamie Nimmo appointed Associate Business Editor at The Sunday Times; Laura Kelly is now Digital Producer at The Big Issue; Katherine Hignett has joined Your.MD as a Health Writer.
Agility PR Solutions
SEPTEMBER 24, 2020
I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any marketing program and for the first time […]. The post Why PR is no longer the underdog appeared first on Agility PR Solutions.
Communications Conversations
SEPTEMBER 25, 2020
A couple weeks ago, I had coffee (actual in-person coffee!) with the wonderful Laura King. We had never met before, but I’ve been a fan from afar for quite some time. We talked about jobs. We talked about her Marketers Community. And, of course, we talked about networking. We talked about the absolute importance of networking–especially in these tough times.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Critical Mention
SEPTEMBER 24, 2020
Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Here are four examples of earned media that have had a huge impact on different industries and movements this year. 1.
Cision
SEPTEMBER 24, 2020
Dawn Alford is now Editor of Food and Travel magazine; Penny Walker has been promoted at The Telegraph; Philip Bowern has been appointed Editor of the Western Morning News.
Agility PR Solutions
SEPTEMBER 20, 2020
Many basketball coaches say the reverse pivot is one of the fastest ways to improve a young player’s attack skills. Similarly, brands that are quick to adapt and pivot may also see quicker success as consumers emerge from under the pandemic. What’s changed Sure, many brands and companies like salons, restaurants, and fitness centers adapted […].
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