Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S. Notes: PR Newswire requires a $195 annual membership fee required before you can even send in a press release for review. >>> Did you know? Check out our services. Press release pricing. PRWeb: U.S.

Financial 88

Financial Video Survey Google 88

Buzzstream

OCTOBER 30, 2018

We theorized that if we took the Vanity Grid concept and fleshed it out into large, pillar page-type reports on 25 American tech hubs and 10 countries, created quality content and an appealing design template, and used our customer review data, we could create a successful campaign that would crush new backlinks. The Campaign’s Impact.

Software 56

Software Report Data Strategy 56

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. He does his best to stay informed on politics, tech, music, cultures, and social media. Shonali is correct; I dont have much to do with those two stylistic elements, as Shonali is responsible for the editing. Regardless, thanks for visiting!

Blogging 71

Blogging Twitter Creativity Facebook 71

Cision

AUGUST 10, 2015

The purpose of this post is to share ten tech tools that can give you greater ability and resources, no matter what your area of specialization is. Email templates were probably made by a PR pro. This is probably the least tech-y of any of the suggestions, but you can use tech tools to do Pomodoros pretty easily.

Software 120

Software Mobile Video Examples 120

Solo PR Pro

AUGUST 26, 2014

At Solo PR, don’t endorse blanket or overdone automated sharing of social media posts. Allow for edits to the schedule on the calendar view using drag-and-drop. When a client wants the ability to review and edit your planned social updates – you can share the calendars with them, and they can edit easily.

Social Media 69

Social Media How To Media Google 69

Waxing UnLyrical

DECEMBER 9, 2010

Each person would say aloud the word on the iPad screen, and just in case it was inaudible, we recorded our voices on iPhone’s voice memo app to be dubbed later in editing. and our high-tech idea of a green screen failed miserably. The simplicity and low-tech equipment add to that feeling. Our faith (naiveté?) Probably not.

Video 87

Video Facebook Twitter Viral 87

Sword and the Script

APRIL 17, 2018

The many stays in a hotel room at the Pacific Inn in Mountain View, yielded business relationships with some of the biggest names in tech: VERITAS, HP, Sun Microsystems, Lockheed Martin, Ariba, Verizon, and Sprint among others. He’s my guest on this edition of the Off Script Q&A series. . PR, marketing, sales and journalism.

Marketing 62

Marketing Technology Data System 62

PR 20/20

FEBRUARY 3, 2016

Ghostery : Rethinking your tech stack? See below for a snapshot of what we’re using on the PR 20/20 website. All conversations can be tagged (e.g. With this list of free tools, you can create, publish, monitor, organize, edit, collaborate, message, measure and more. Start by seeing what your competitors are using.

Tools 40

Tools Marketing Google eBook 40

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. It’s just as critical as tech SEO, probably more so in many cases.

Google 71

Google Infographics Pitching Resources 71

Bad Pitch Blog

MARCH 14, 2006

But would you rather have the media or PR people take these folks to task? In book publishing, edits are important – Gawker The Track Changes tool in Microsoft Word provides a painful example of why attachments suck. Clueless PR Spam – Rebecca’s Pocket This publicist is so off topic the pitch is considered spam. Drop us a line.

Pitching 40

Pitching Blogging Journalism Media Relations 40

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition.

Software 101

Software Analysis Data Tools 101