Agility PR Solutions
MAY 14, 2019
Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients. While not directly impacting my bottom line, the referral was a […]. The post Debunking the myth of “free” in public relations appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
MAY 1, 2019
There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary? Here are some of the most likely mistakes. Fuzzy goals.
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Deirdre Breakenridge
MAY 13, 2019
A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more.
Ronn Torossian
MAY 29, 2019
It happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite. The problem with bringing together many brilliant minds (which is usually how startups are founded) is that sometimes it can be difficult to stay […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
MAY 14, 2019
We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay. I’ve found that most just want great results, they’re not trying to milk an agency. But PR newbies may think that it will be easy – their groundbreaking news will almost sell itself; or that a proactive PR firm can do it all with minimal client input.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Garrett Public Relations
MAY 13, 2019
Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […]. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
ImPRessions - Crenshaw Communications
MAY 30, 2019
Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago. As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . For those tapping global PR services for the first time, however, there’s an understandable and pronounced learning curve.
Deirdre Breakenridge
MAY 20, 2019
A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8! As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raised many burning questions (no pun intended) But the biggest of these was how Daenerys Targaryen (Dany), champion of the underdog and feminist hero, might have avoided her own tragic downfall.
Agility PR Solutions
MAY 7, 2019
New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The firm’s study, 2019 Technology Marketing Report: The Role of Media Relations in the Sales Cycle, explains that while media relations is often never considered […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
MAY 10, 2019
It takes more than a creative idea to craft a memorable, engaging article. To hold a reader’s attention for the duration of a story, communicators need to apply the right strategies to connect with their audience. Here are five tips on how to make your writing resonate with readers. 1. Loosen your language. Don’t believe the myth that a folksy, conversational style is unprofessional.
Prowly
MAY 30, 2019
The success of your new product press release getting published in the news can often decide on the success of your product/sales. In this guide I’ll show you how you can write a successful press release to grab the attention of journalists and bloggers and ultimately get your product seen by your target audience. Towards […] The post 3 New Product Press Release Examples & Template to Get Your Product Seen appeared first on Prowly Magazine.
Mark My Words
MAY 16, 2019
As a person with a blood pressure that I value, I try to avoid any unnecessary debate about Brexit. But as a person who lives and breathes communication strategy I am fed up with watching this one sided massacre. . The politics of the right have always understood the power of the symbol. The eagle has appeared on thousands of battle colours, on millions of statues and billions of coins.
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Deirdre Breakenridge
MAY 30, 2019
It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. That means leading oneself, “leading up” to your boss and leading one’s peers. Join the #PRStudChat Twitter discussion on Thursday, June 13th at 12:00 p.m.
Agility PR Solutions
MAY 7, 2019
Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a less-than-ideal answer. […]. The post 7 tricky questions reporters will ask—and how to answer them appeared first on Agility PR Solutions.
PRSay
MAY 21, 2019
Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? You had a lot to say on this topic! We had more than 50 replies in the first few hours.
Prowly
MAY 17, 2019
If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you. The post How to Submit a Press Release in Several Simple Steps appeared first on Prowly Magazine.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact.
ImPRessions - Crenshaw Communications
MAY 15, 2019
CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent.
Deirdre Breakenridge
MAY 6, 2019
In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career journeys. My goal was to have guests offer advice and insights on challenging topics and to empower listeners as they navigated the ups and downs of their own careers and lives. I’ve always said, “If the show can help listeners to feel like they’re not alone as they face obstacles, then we’ve succeeded.” Podcasting was also a way f
Agility PR Solutions
MAY 27, 2019
The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave the newsroom, where are all these professionals be going? […]. The post PR and journalism—we’re in this together appeared first on Agility PR Solutions.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
PRSay
MAY 29, 2019
If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing.
PR News
MAY 30, 2019
Pride Month is not just a celebration of how much better things have gotten in a country that once treated LGBTQ people as social pariahs and where Don’t Ask Don’t Tell forced those who wished to serve their country to hide their identities. It’s also a reminder that we still have a long way to go to true equality. And PR needs to be at the forefront of those efforts.
Sword and the Script
MAY 7, 2019
A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web. The more backlinks a website earned, the more fitting that site might be to provide in response to organic, or natural, search queries.
ImPRessions - Crenshaw Communications
MAY 20, 2019
In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional. But the question isn’t just for PR beginners. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Deirdre Breakenridge
MAY 1, 2019
Join #PRStudChat on May 16th at 12:00 p.m. ET for a Twitter chat session on “Careers in Public Relations.” Leading the discussion will be DePaul University professors and authors Matt Ragas ( @mattragas ) and Ron Culp ( @culpwrit ). Matt and Ron will share the knowledge, skills, capabilities and personality traits of successful PR professionals as well as insights on the growing need for greater business acumen in the field.
Agility PR Solutions
MAY 21, 2019
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in “Bloomberg Businessweek?” Until […].
PRSay
MAY 3, 2019
On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession. The truth is that the shrinking of newsrooms has less to do with the ascendance of public relations and more to do with the decentralization of media in an age where
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