Ronn Torossian
AUGUST 14, 2023
Companies face various crises that can harm their reputation and business. To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times. Transparent and timely communication During a crisis, transparency and timeliness are paramount.
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in
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Remote PR Jobs
AUGUST 16, 2023
In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and pitches. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.
Business Wire
AUGUST 24, 2023
LinkedIn is a robust professional social media platform with millions of users around the globe. It’s a hub for connecting with colleagues, industry peers, potential employers, clients, and business partners. More than a networking site, LinkedIn is a space for engaging in industry discussions, seeking career opportunities, and sharing valuable insights.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
AUGUST 17, 2023
In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR […] The post The Power of Music Partnerships appeared first on PR Resolution — by CoverageBook.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
AUGUST 29, 2023
Hollywood finds itself in a state of uncertainty as two major unions, the Writers Guild of America (WGA) and SAG-AFTRA, are on strike, and there are no immediate plans for restarting negotiations. The Alliance of Motion Picture and Television Producers (AMPTP) has stated that the unions have been unwilling to compromise on key issues, such […] The post How the Ongoing SAG Strike Impacts New Film and Television Releases appeared first on.
ImPRessions - Crenshaw Communications
AUGUST 31, 2023
For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. SaaStr Annual 2023 , which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some time reviewing the agenda and featured speakers to better understand possible topics, issues, and questions.
PR for Anyone
AUGUST 30, 2023
Have you ever looked at your reflection in the mirror and really told yourself that you love yourself? This practice helped Christine Howard shift her mindset and life after a breast cancer diagnosis and difficult, unexpected divorce! As a leadership lifestyle mentor and self-love guru, Christine shares her tips for living radiantly after adversity.
Business Wire
AUGUST 10, 2023
Sending press releases to media outlets that cover college and university news can be a strategic approach to gain visibility, share important updates, and build relationships with the public and the media.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Resolution Blog
AUGUST 10, 2023
In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The Ivors Academy. Mark emphasizes the importance of solid data and reporting in their day-to-day operations supporting their diverse community of songwriters and composers to grow their careers and achieve recognition.
Onclusive
AUGUST 24, 2023
Are you going to the PRSA ICON conference happening in Nashville this October? Book a free 1-on-1 meeting with our PR and Comms intelligence experts to discuss how you can take your strategies to the next level using media monitoring, social listening, and PR/Comms planning. Pick your preferred time and meet us at our booth #404-406 – it’s that easy!
Ronn Torossian
AUGUST 26, 2023
Technology is changing people’s lives. The home and houseware industry is one area seeing major advancements. Smart home technology is making homes more connected, efficient, and convenient. From kitchen appliances to cleaning devices, technology is revolutionizing how people live in their homes. Smart home automation Home automation is a key aspect of the smart […] The post How the Integration of Technology is Revolutionizing the Home and Houseware Industry appeared first on.
ImPRessions - Crenshaw Communications
AUGUST 30, 2023
Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” On the surface, this seems logical, but dig a l
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR for Anyone
AUGUST 23, 2023
We’ve learned about forming healthy habits for physical wellness, now let’s talk about how to keep your brain sharp as you age. A lot of people think genetics are the main contributing factor in cognitive decline, but lifestyle is far more important. Dementia and Alzheimers expert Melissa Batchelor tells us about how diet, movement, water, and sleep can affect brain function.
Business Wire
AUGUST 16, 2023
Unveiling your company’s latest product is more multifaceted than it was even a few years ago. Whether you’re selling IT management services or consumer packaged goods, an ever-increasing shift to online purchasing habits (both B2B and B2C ) and the resulting competition for audience attention are changing the game for industries of all types and sizes.
Agility PR Solutions
AUGUST 20, 2023
The seemingly never-ending electioneering in America is about to ramp up again as Republican candidates take the stage for the first debate of the 2024 Presidential election cycle. The divisive and often dangerous impact that US politics is having on citizens is clearly undeniable, but that impact has also been crossing over to consumerism and […] The post Brands and politics: As campaigning ramps up this week, the deeply polarized state of US affairs could drag down a quarter of Fortune 5
Onclusive
AUGUST 22, 2023
Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution. In this episode: We examine the key changes in communication channels that has made building brand awareness harder.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
AUGUST 20, 2023
Workplace benefits and company perks are crucial for attracting and retaining top talent, boosting employee morale and satisfaction, and fostering positive company culture. In today’s competitive job market, companies must do more than just offer competitive salaries. They need to effectively communicate their additional benefits and perks to distinguish themselves as an employer of choice. […] The post Workplace Benefits Have Never Been More Important: Here’s Why appeared firs
ImPRessions - Crenshaw Communications
AUGUST 23, 2023
As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as growing partners or even customers — recruiting the best workers.
PR for Anyone
AUGUST 16, 2023
Life’s a whirlwind of surprises! Imagine going from selling home decor to competing on a baking show on national TV – talk about a plot twist! But hold on, Lauren Jacobs didn’t magically become The Cheerful Baker overnight. All of her different life experiences, like working in retail and teaching art classes, empowered her to become the successful entrepreneur she is today.
Business Wire
AUGUST 21, 2023
In a webinar with PRSA Technology , Elaine Stiles, Group Vice President at Business Wire, discussed making the most of funding news and capturing media attention.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
AUGUST 13, 2023
Unlike their predecessors, Gen Z has come of age in a purposeful world, where rights and values have been under a bright spotlight, and with their digital prowess, they have acquired an abundance of insights about how they want their world to work, compared to prior generations at their age—and as they enter the workforce, […] The post Gen Z adds complexity to today’s multigenerational workforce: 5 trends to know appeared first on Agility PR Solutions.
NewsWhip
AUGUST 30, 2023
As of the beginning of July, NewsWhip has added all Substack subdomains to its web library, giving us complete coverage of the platform. Users will now be able to search Substack newsletters in NewsWhip the same way they would any web coverage, and see how that level of engagement compares to other publications around the web. What is a Substack? Substack is a content platform that allows creators to create newsletters and more, which they can then use the platform to monetize.
Ishmael's Corner
AUGUST 15, 2023
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs.
ImPRessions - Crenshaw Communications
AUGUST 22, 2023
From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
PR for Anyone
AUGUST 8, 2023
When a person receives a cancer diagnosis, their life is completely changed. The overwhelming amount of information and medical terminology can make it challenging for both patients and their families to create a treatment plan. Fortunately, there are organizations like the Lazarex Cancer Foundation that offer hope and support during this challenging time.
PRSay
AUGUST 17, 2023
With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse? Assess these nine factors to decide if your brand or organization should lean in or out of Threads. 1.
Agility PR Solutions
AUGUST 7, 2023
They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of people with disabilities in brand marketing appeared f
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