ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PRSay

FEBRUARY 6, 2024

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster. Save $100 with coupon code PRSA24. There has never been a better time to tell stories.

Writing 193

Writing Insurance Insurance Construction 193

Agility PR Solutions

FEBRUARY 6, 2024

A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google’s parent company, Alphabet, announced laying off 12,000 roles, Google employees shared different stories: perks cut, people leaving, and young […] The post HR and PR: 7 ways to make them work together for your business appeared first on Agility PR Solutions.

Google 184

Google Employee Company Publicity 184

PR for Anyone

FEBRUARY 6, 2024

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace and is the Founder/CEO of the Leap Community – where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.

YouTube 130

YouTube Instagram LinkedIn Community 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 6, 2024

The contemporary workplace is characterized by its rapid adaptation and response to technological advances. As teams become increasingly diverse and dispersed, the demand for tools and strategies to streamline communication and collaboration has never been higher. This article explores the transformative role of smart solutions in enhancing workplace efficiency.

Technology 175

Technology Tools Strategy Communications 175

Agility PR Solutions

FEBRUARY 6, 2024

As communicators are aware, video is the best way to get your audience’s attention. Even more to the point is that video is the marketing “language” that younger people speak—they are much more likely to watch one about your brand, products, or virtually any message you’re trying to relay than read about it, and older […] The post Top video trends for businesses in 2024: How they use video, where they are seeing success, and how video will evolve in the year ahead appeared first on Agility

Video 105

Video Trends Brand Branding 105

Sword and the Script

FEBRUARY 6, 2024

Revving up the content engine takes some work. You are going to strike out. You are going to walk. But you’ll also wind up with a few home runs. That’s what people will remember. There’s a good case to be made that B2B marketing organizations should produce less content and place greater emphasis on distribution. Typically, this is couched under a mantra of “less is more.

B2B 92

B2B eBook Engineering Blogging 92

Steve Barrett on PR

FEBRUARY 6, 2024

PRWeek has put together a package of content that profiles all the latest wisdom, creativity, influencers and technology to help PR pros inform their future practice.

Communications 88

Communications Creativity Technology 88

NewsWhip

FEBRUARY 6, 2024

Our latest report is being released in partnership with Wadds, inc., and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues.

Report 78

Report Publicity Interviews Corporate 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries. As we move forward into an era of unprecedented possibilities, it has become increasingly evident that the fusion of sports and fashion is not merely a trend but a transformative force shaping the very essence of at

Fashion 85

Fashion Sports Technology Apparel 85

OnePitch

FEBRUARY 6, 2024

Melissa Daniels is a senior reporter who covers the retail industry, with a particular emphasis on e-commerce, ESG, FinTech, and home design.

Retail 90

Retail Report Industry Media 90

Mark My Words

FEBRUARY 6, 2024

Tortois Like her or not, she transcends pop. The PR guru Mark Borkowski says there hasn’t been a star like her since John Lennon or Princess Diana; someone who occupies “a position of obsession”, now “hugely amplified by the splinternet, which means almost everybody is seeing something about her almost every day”. To wit: there are eleven months left in her “Eras” tour, already the highest-grossing musical bonanza of all time having banked her $1 billion last year.

Banking 60

Banking 60

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Understanding Audience Behavior PR professionals can use advanced analytics tools to gain deep insights into their target audience's preferences and behaviors.

Data 52

Data Strategy Publicity Handbook 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Konnect Agency

FEBRUARY 6, 2024

Marketing & PR: What’s The Difference? Have you ever tried to explain the difference between marketing and PR only to be met with blank expressions? Even within our own industry experts, it can be difficult to pinpoint what benefits and roles PR and marketing play in the overall business communications landscape. While these two disciplines are often used interchangeably, they serve distinct purposes in the strategic toolkit of any organization.

Marketing 52

Marketing Exercises Strategy Measurement 52

Konnect Agency

FEBRUARY 6, 2024

Trust has always been the cornerstone of successful marketing, and in the dynamic world of influencer partnerships, the reliance on trust is growing at an outstanding rate. Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving. According to Insider Intelligence and Influencer Marketing Hub in 2024, marketers are projected to spend over $7.14 billion on influencers, with expectations of this figure skyrocketing

Trends 52

Trends Banking Social Media Consumer 52