Business Wire
FEBRUARY 20, 2024
Happy Black History Month! This is THE month to reflect on the pioneering accomplishments of African Americans throughout history. Celebrating the past, however, also involves embracing the future. Let’s take a look at AI in the Black community.
Ronn Torossian
FEBRUARY 20, 2024
In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people’s hard-earned money, sensitive data, and financial security. This is where public relations steps in, playing a surprisingly significant role in quality control beyond just generating positive buzz.
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Agility PR Solutions
FEBRUARY 20, 2024
So, here’s the thing. Mergers and acquisitions often fail. We’re not saying this to scare you. It’s just a stark reality in the business world, and understanding why they often fall short is crucial. Now, that’s not to say that mergers and acquisitions can’t be transformative opportunities because they really can! According to Deloitte, a […] The post 7 steps to creating an M&A communications plan for building trust with employees and customers appeared first on Agil
PR for Anyone
FEBRUARY 20, 2024
Dr. Gail Saltz is a renowned psychiatrist, columnist, bestselling author, podcaster, and TV commentator. Her insight has been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, and many more. She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
FEBRUARY 20, 2024
In addition to being a football game, the 2024 Super Bowl became a political hot potato when MAGA supporters attacked pop star Taylor Swift for being a Democratic operative. This is not the first time that a sport has become embroiled in matters political. In fact, it’s becoming more common. President Joe Biden, former president […] The post PR tactics to keep sports marketing clients from becoming part of political controversies appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
FEBRUARY 20, 2024
With generative AI at the wheel, the customer journey is heading into previously untraversed territory, and the rift between businesses with great CX and those without is about to become a seismic abyss—and those that miss the mark on implementing, or worse, don’t embrace AI at all will be left teetering on the edge. Meanwhile, […] The post A new era of intelligent CX is catalyzing massive industry transformation: 7 in 10 leaders are completely reimagining their customer journey appe
Solo PR Pro
FEBRUARY 20, 2024
In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. A recent episode of That Solo Life podcast, aptly titled “Breaking Up the Band – Becoming Solo Again,” taps into a topic that resonates deeply with many in the PR world: scaling down from a small or microagency to a solopreneur. Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that cal
Stern + Associates
FEBRUARY 20, 2024
How can something seemingly as simple as recognition help to heal society’s deep divides? In this episode of Minds Worth Meeting, Whitney Jennings has a conversation with sociologist and Harvard University professor Michèle Lamont. She tells us how taking the time to see others and give recognition and dignity to all can redefine the workplace, and even society, to be a more sustainable environment in which people can be their authentic selves and thrive.
5W PR
FEBRUARY 20, 2024
Consumers are no longer swayed by catchy jingles and flashy products. They now seek purposeful brands that create a meaningful impact. This shift in the business world is not temporary; it’s a substantial change. Companies must adapt and embrace sustainable brands and mission-driven branding. Profit is no longer the primary focus. Consumers now make purchasing decisions based on a brand’s values and impact on the world.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
OnePitch
FEBRUARY 20, 2024
Lucy Morgan , purpose editor and deputy website editor at Glamour, is responsible for coordinating long-term policy campaigns at the intersection of politics, female empowerment, and sustainability.
Burrelles Fresh Ideas
FEBRUARY 20, 2024
Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. Yet it’s important to note the secret to this lasting impact isn’t solely in the messaging but also in the presentation. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.
Prohibition
FEBRUARY 20, 2024
Working with micro-influencers is a great way to ensure you are targeting and engaging your desired audience due to their small but engaged and relevant followers. However, working with micro-influencers does come with its own set of challenges. From finding the right people, to ensuring they are on track with deadlines – here’s some top tips for working with micro influencers.
Mark My Words
FEBRUARY 20, 2024
The push for a ‘Smartphone-free childhood’ is the latest chapter in an evolving narrative that the overwhelming avalanche and decreasing reliability of the information we are presented daily is not just distracting us but harming our mental health and not simply curtailing our attention spans but affecting our cognitive abilities. Contemporary media channels are saturated with content, struggling to balance quality with commercial viability, culturally and politically riven, and evolving at a
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Maxim Behar
FEBRUARY 20, 2024
RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. And there is no coming back. Thanks to the social media revolution, we are in the afterlife.
Landis PR
FEBRUARY 20, 2024
By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials! You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare.
Institute for Public Relations
FEBRUARY 20, 2024
IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Dove and LinkedIn studied how Black women in the U.S. experience discrimination during the hiring process and in the workplace for their hairstyles.
Institute for Public Relations
FEBRUARY 20, 2024
This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Institute for Public Relations
FEBRUARY 20, 2024
The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the greater U.S. political landscape. An online survey of 6,616 U.S. participants aged 13-25 years old was conducted from Aug. 21 – Sept. 15, 2023. Respondents were put into … Continue reading How does Gen Z View Generational Change and Political Leadership?
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