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Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Click Here.

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Developing your content strategy to become a trusted expert

Onclusive

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287
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How to manage corporate reputation with PESTLE analysis

Onclusive

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195
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4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

Cision

You want your product launch to be just right, but you worry that it won’t be. But it can feel intimidating to enter a market where others are knowledgeable experts in the field. Use this as impetus to learn everything you can about your industry, about other players, and about technologies that can make you more competitive.

How To 120
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Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. The question may come down to how the app is marketed and to whom.

Mobile 70
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5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57