ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.

Trends 385

Trends Employee Viral Advertising 385

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Stuart Bruce

OCTOBER 26, 2022

Community is important for the future of … © Stuart Bruce - McKinsey declares community to be the big idea in marketing for this decade was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Community 159

Community Crisis Communications Marketing Crisis 159

Stuart Bruce

JULY 22, 2021

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications.

Crisis Communications 180

Crisis Communications Crisis Communications Publicity 180

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. A solid financial PR strategy includes a crisis communication blueprint that lays out clear communication lines and ensures swift, honest, and steady messaging during tough times.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Trends Case Study Crisis Management 203

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

Social Media 91

Social Media Trends Crisis Management Tools 91

Reputation Us

JULY 26, 2023

A single misstep or a poorly handled crisis can have devastating consequences, leading to heavy financial losses, plummeting stock prices, a tarnished brand image, and a lack of customer trust. Our collective goal is to help companies enhance their valuable reputations before a crisis defines them.”

Reputation 78

Reputation Technology Crisis Corporate 78

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

JANUARY 30, 2024

However, excelling in this dynamic field requires more than just good communication skills. Quality Communication While quality communication is one of the most obvious skills needed to make it in PR, being a good communicator requires more than having a way with the written word.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Onclusive

DECEMBER 6, 2021

Just having media monitoring in place is no longer sufficient for PR and communications success. Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370

Media Comparison Software Enterprise 370

Stuart Bruce

MAY 23, 2022

In reality, it’s not really that … © Stuart Bruce - Community management lessons from the Guild Community Summit was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Community 143

Community Crisis Communications Crisis Corporate 143

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2021

Allies jumped in to defend Cruz by pointing out that as a federal legislator, he couldn’t do much to ease the state’s crisis anyway. How many stories did the ex-president’s tweets knock out of the digital headlines? Their formula for dealing with a problem or crisis is simple: Don’t.

Crisis 325

Crisis Comparison Crisis Communications Communications 325

5W PR

MARCH 6, 2024

Today’s public relations professionals face a digital frontier unlike any we’ve known. The Colonial Pipeline attack, where fuel spigots went dry thanks to a digital heist, is a stark reminder that cyber threats aren’t just technical glitches, they’re public emergencies.

Privacy 78

Privacy Data Education Tools 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. This involves being genuine and sincere in communication.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

5W PR

FEBRUARY 12, 2024

In the digital age, the tools of PR in digital marketing have gone high-tech. This is a potent toolbox for boosting a brand’s digital visibility in ways that feel genuine, engaging, and even human. Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

PRSay

MARCH 16, 2020

Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Be timely — establish a sound and regular communication path as the authentic and accurate source.

Crisis 218

Crisis Communications Publicity Resources 218

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A

Communications 120

Communications Crisis Internal International 120

Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. After the 2015 refugee crisis in Europe soured due to fearmongering, Fleming found power in refugees’ individual stories.

Communications 98

Communications Crisis Social Media Storytelling 98

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. But, this is a crucial aspect of effectively managing PR coverage.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. But, this is a crucial aspect of effectively managing PR coverage.

How To 195

How To Tools Analytics Reddit 195

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

Stuart Bruce

MAY 9, 2022

Last week I was one of the speakers at Communicate magazine’s DataComms conference.

Conference 148

Conference Data Crisis Communications Corporate 148

Agility PR Solutions

NOVEMBER 3, 2020

Content has long been king, and times of crisis are when a king’s full power is put on display. The post Marketers turning to new content platforms during the COVID crisis, despite budget cuts appeared first on Agility PR Solutions.

Crisis 125

Crisis Marketing Storytelling Communications 125

NewsWhip

AUGUST 2, 2022

Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Reputational crisis. Public safety crisis.

Crisis 158

Crisis Financial Reputation Sports 158

Reputation Us

AUGUST 16, 2023

ReputationUs , which moved to Louisville from Portland, Oregon, has partnered with New York-based Blue Ocean Global Technology , a digital reputation management firm. The end result is to offer businesses a combined suite of digital and traditional services, according to a news release.

Technology 78

Technology Reputation Crisis Financial 78

Stuart Bruce

OCTOBER 10, 2022

Last week I blogged about some positive new research from the PRCA which revealed that 96% of CEOs and CFOs consider communications as important or … © Stuart Bruce - FTSE 100 communications research reveals serious lack of professional PR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital (..)

Communications 89

Communications Crisis Communications Crisis Corporate 89

Stuart Bruce

JUNE 6, 2022

was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications. But I’m … © Stuart Bruce - What does the CIPR’s State of the Profession really tell us?

Crisis Communications 104

Crisis Communications Crisis Corporate Data 104

Stuart Bruce

OCTOBER 4, 2022

The PRCA (Public Relations and Communications Association), the world’s largest PR professional body, has published a new study highlighting the important role public relations and … © Stuart Bruce - Perception of PR value soars amongst business leaders was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future (..)

Crisis Communications 89

Crisis Communications Crisis Corporate Study 89

Stephen Waddington

MAY 9, 2020

COVID-19 has led to a massive upheaval in how organisations communicate. Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. Here are some of my favourite examples from my network.

Brand 157

Brand Branding Travel Crisis 157

ImPRessions - Crenshaw Communications

JULY 15, 2020

Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Office employees have been thrust into remote work, and many are using personal devices for business communications. Update your digital footprint. Ramp up that digital security. COVID shutdown raises reputation risks.

Reputation 221

Reputation How To SEO Guidelines 221