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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Introducing New Cision PR Edition Upgrades!

Cision

Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social.

Print 120
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Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Bianchi Biz Blog

I test drive new equipment offerings in print and video formats. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. Wilson award for business journalism.

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The Future of a PR Pro

Critical Mention

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. SCHEDULE A DEMO. Selling PR’s value. Influencer marketing.

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Why it’s Important to Monitor Trending Topics

Critical Mention

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media.

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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Short-form video.

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