PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

SEPTEMBER 21, 2016

You can also create email templates for common customer service inquiries, such as: Where’s my product? Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 27, 2018

Include stuff about their business, their life, and even their families if you get comfortable enough (“How’s Emily liking college?”). You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. The customers were simply excited about something and they shared it.

Survey 45

Survey Company Customer Service Small Business 45

Cision

MARCH 13, 2017

According to a HubSpot report , for small businesses, SEO is the second biggest investment priority after website development. As a business, you must take up these optimizations on priority, even before you start any outreach or PR campaign. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Beyond PR

JANUARY 3, 2017

Don’t leave that story up to interpretation; write it out and disseminate it to all departments. Even your customer service team needs to know the stories that you want to share with your customers. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.

Company 72

Company Storytelling Small Business eBook 72

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

JULY 1, 2015

Also, considering the fact that Facebook has 40 million active small business pages , building your presence on niche sites will help you stand out from the crowd. Content creation and content curation are both extremely challenging, particularly for small businesses that are generally strapped for time and money.

Social Media 40

Social Media Media Wikipedia Small Business 40

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JUNE 7, 2018

It includes things like writing the best headlines or A/B testing emails. This levels the playing field for smaller businesses. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. You are a client and customer service rockstar. Trusted advisors. AI shepherds.

Marketing 41

Marketing System Technology Google 41

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Make sure to keep it updated. More on the Public Relations Page.

Web 40

Web Pitching Local Report 40