article thumbnail

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

article thumbnail

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Privacy Policy

wiredPRworks

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.

Privacy 40
article thumbnail

How to Build Consumer Relationships that Span Economic Uncertainties

5W PR

Deliver reliable products and services that consumers can depend on, especially when they need them most. Customer service Go the extra mile in customer relationships with exceptional customer service. Offer helpful solutions, flexible return policies, and responsive support channels.

article thumbnail

5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. Create Policy and Procedure Clear and consistent policies and procedures are the backbone of effective communication, especially when it comes to handling negative comments.

article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

article thumbnail

Customer-Centric Engagement Success

5W PR

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service.