5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media. It is all about social media customer care. Thanks to Website Builder for this infographic.

Social Media 113

Social Media Infographics Media Customer Service 113

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material. Set to revolutionize the [specific industry or market segment], [Product Name] offers [key features or differentiators]. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. You can’t be too self-promotional, or they’ll tune you out. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Sword and the Script

OCTOBER 11, 2016

Marketing is drowning in data but starving for wisdom. Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. The Social Media Inflation Index 2016 [Infographic]. Those negative tweets?

Social Media 60

Social Media Study Media Survey 60

Beyond PR

DECEMBER 12, 2017

Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Stuart Bruce

SEPTEMBER 14, 2015

The mean percentage of marketing budgets spent on digital/ social media remains at 16%, the same as last year. Around 9% on average of any additional marketing investment is spent on social / digital, roughly equitable with last year, which was 11%. Despite this, most (64%) expect their digital budget to grow in the next 12 months.

Digital PR 60

Digital PR Training Report Social Media 60

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. And then there is USAA.

Conference 40

Conference Meeting Case Study Film 40

5W PR

SEPTEMBER 25, 2020

Many of the people that work in fintech companies also don’t think that they should pursue digital marketing, because they believe there’s very little to market when it comes to a fintech solution, however, having a decent marketing plan in place is what many fintech startups can actually benefit from and grow through.

Marketing 68

Marketing Infographics Customer Service Financial 68

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations?

Social Media 100

Social Media Media Customer Service Resources 100

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. If your online marketing isn’t designed to drive traffic, you have a problem. It takes you from an average marketer to a GREAT one. How can you do this?

Measurement 100

Measurement Analytics Google SEO 100

PR Fuel

OCTOBER 16, 2018

Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. Many of my company’s clients are hedge funds, which means they are prohibited from marketing. Are you ignoring your email marketing campaigns? Quick Tips .

Web 40

Web Pitching Local Report 40

PRSay

MAY 18, 2016

Not only will this help their marketing and production teams, it provides an opportunity to use the data to get coverage from lifestyle or food publications. If they visualized the data in a chart or infographic. What would be even better? That’s a really unique and interesting trend that communication professionals should harness.

Data 106

Data Meeting Measurement Guidelines 106