PR 20/20

DECEMBER 20, 2018

If your business cores (lifecycle stage, average sales cycle, revenue goals) are not aligned with your marketing cores (annual budget, number of marketing employees, marketing goals), you can expect misaligned expectations. What’s our customer service like? If we gain more business, will customer service rates suffer?

Marketing 57

Marketing Customer Service Technology Strategy 57

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization. Send them a survey asking for feedback and input.

Blogging 111

Blogging SEO Web Google 111

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. As a digital PR agency, we can assist you in creating support materials and comments to distribute to employees, customers, and the general public.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Practical Law Construction

SEPTEMBER 7, 2022

Trant Engineering Ltd v Mott MacDonald Ltd led to the first guidance from the courts about the use of BIM as part of a construction dispute. The risk of a data breach could have profound consequences for your employees. Continued failure gives rise to remedies on the part of the customer.

Construction 52

Construction Software System Technology 52

Beyond PR

SEPTEMBER 12, 2016

Google’s ubiquitous search engine. Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. Branding – a word that conjures mental images of the world’s most prominent products. Apple’s simple aesthetic.

Measurement 40

Measurement Reputation Brand Branding 40

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Are you found at the top of the search engine when a journalist looks for your industry? Are you present on top industry lists?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Stephen Waddington

FEBRUARY 12, 2019

These lines are the root of the debate between different forms of communication, and which department owns which functional aspect of communication such as search engine optimisation and social media. PR missed out on search engine optimisation and is crying shy on paid media.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. She resented it because it put her – an employee – in the crossfire of a rightfully upset parent, but left her few options to deal with it. It is High Time to Regulate Airline Customer Service.

Airlines 60

Airlines Travel Customer Service Crisis 60

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 64

Internal International Data Media 64

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity.

Marketing 87

Marketing Resources Technology Internal 87

MaccaPR

OCTOBER 14, 2015

If you have 500+ connections, there’s a higher chance your post will be read by your network as opposed to only being searchable on a traditional search engine. 3) Search engine visibility. Speaking of traditional search engines, if you search ‘LinkedIn Pulse’ on Google News, you will find the channel receive s great visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Stuart Bruce

SEPTEMBER 14, 2015

Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. The mean percentage of marketing budgets spent on digital/ social media remains at 16%, the same as last year. The report reveals that in-house investment in influencer (e.g.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

OCTOBER 2, 2014

YouTube’s one billion unique visits each month have made it the second most used search engine in the world. ” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects.

YouTube 54

YouTube Video Web SEO 54

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. There’ll be no need for ads or search engine optimisation for a kick off. Action: Learn about this technology. 18 Chatbots are hot bots.

Publicity 164

Publicity Ethics Data Community 164

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. My business may not be the best to implement this strategy, but there are plenty of opportunities where companies can work with their customers to engineer good publicity for both sides.

Web 40

Web Pitching Local Report 40