Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.
Shift Communications
JANUARY 22, 2018
In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. But what do we respond to? A Brief Catalog of Failures. Christopher S. Vice President, Marketing Technology.
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Reputation Antistress by Sergii Bidenko
APRIL 21, 2023
There's no time to really think it through- you are riding a bicycle, the bicycle is on fire, you are on fire, everything is on fire, and you are in hell… Thanks for reading Reputation Antistress by Sergii Bidenko! Delegate Handling a crisis is not a one-person job, even if you are the company's owner and CEO.
Shift Communications
DECEMBER 20, 2016
Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. The crisis communications equivalent of denying fuel for the fire.
Reputation Specialist Michael Toebe
MARCH 7, 2022
It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. If your brand’s reputation is smeared, who is most affected ? Photo by Elliot Sloman on Unsplash.
Onclusive
AUGUST 3, 2021
Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.
Sword and the Script
APRIL 2, 2024
I did my best to defend the company’s reputation. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” However, I learned a lot about reporters and pitching in that capacity.
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