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Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86
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Video Content Trends for Media and PR Professionals

Cision

Globally, a third of people watch more videos on their mobile devices than last year. . Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are your videos mobile-friendly?

Video 120
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Skidz brainstorm as agency readies pitch

Stephen Waddington

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. ACCOUNT TEAM: love this creative idea.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s. Edelman elevates marketing PR.

Corporate 178
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Ofcom report: lockdown Internet usage up but only by 30 minutes

Stephen Waddington

Creative and social activities have been particularly challenging. One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television. Daily use of online voice calls (31%) was only slightly lower than mobile calls (38%) but it’s a growing trend.

Report 130
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing.

Crisis 151