PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. With enough creativity and research, we all have something to offer our top media targets and those they’re trying to reach. Now back to you.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Want to score more media hits? Climb the Ladder.

Social Media 120

Social Media Media Pitching Media Training 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

PRSay

MARCH 29, 2019

Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day. Get more media pitching knowledge from Michael Smart here.

Pitching 141

Pitching Course Financial Media Relations 141

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Right at the top, I dove into sharing five successful pitch examples. Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”.

Pitching 127

Pitching Media Relations Examples Creativity 127

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. I like building relationships with new people.”.

How To 148

How To Training Creativity Storytelling 148

Landis PR

OCTOBER 25, 2021

Media train and test new spokespersons. If I think of some crazy pitch or stunt or partnership, I put it in there. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. Now is the time to experiment. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

OCTOBER 6, 2015

To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Not sure what to include in your pitch to reporters? Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.”

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. Maybe you’ve wanted to block out more creative time during your week. But I’ve never liked failing.

Hotels 131

Hotels Training Viral Pitching 131

PRSay

MAY 23, 2019

How everything is derivative, nothing creative out there. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. And now this. It turns out my Netflix was trying to recommend me “Taken,” the TV series.

Training 77

Training Travel Media Relations Creativity 77

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

Norton's Notes

JULY 12, 2016

For example stating that you are ‘creative’ or ‘driven’ is a pretty ineffective way of describing yourself, as the rest of LinkedIn is claiming they are the same things. Immediately pitching to connections. Overuse of typical buzzwords. Diving in to promote your business as soon as you have been accepted by someone can be off putting.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like.

Marketing 170

Marketing Employee Content Marketing Training 170